Why Do Companies Run Ads? Here Are The 9 Powerful and Proven Reasons

Stop trying to run ads, only to generate sales

The BIGGEST Myth about advertising: Companies run ads to generate sales!

(In fact, sales from ads are a bonus in the world of business).

Imagine this. You're watching a cricket match in your living room, and you see an ad of a ceiling fan during the ad break.

Are you going to buy a ceiling fan in middle of a match? The next day? The next week? The next month? Probably not.

You're at an airport. Before you board your flight, you're going to see at least 200 ads/ product placements/ stores. Will you indulge with even 5% of those brands?

Pretty doubtful.

So why are companies spending hundreds of millions of dollars on ads every year?

Because business is a long-term game.

Businesses run ads for the following reasons

9 Benefits of Advertising
1. Brand Introduction
2. Product Awareness
3. Feature & Benefit Awareness
4. Communication
5. Brand Recall/ Awareness
6. Lead/ enquiry generation
7. To create future aspiration/ need
8. Stay relevant
9. Conversion

Ads educate, inform, communicate, nudge, make you smile, keep you in the loop, entice you, and once in a while, if the situation demands make you want to make a purchase immediately.

In fact, at times it's a mere coincidence that some ads end up generating better than expected results (read: sales)

I can almost bet; you will now start to look at advertisements in a different light.

Would you agree?

What do you think? Am I missing something that you'd like to add?

Let me know in the comments below 👇🏻

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P.S.: Image made on Meta AI using the prompt, “Imagine an Indian airport where there are advertisement banners, digital ad standees, ad installations, branded stores, and other ads visible in the frame. Display the words "this is an ad" in all ads”