Avoid These 3 Content Mistakes: Protect Your Brand's Reputation
Not being immune to these 3 mistakes is going to be the end of 99% of the creators in the future. Make sure you're in the 1%
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Introduction
Let’s refresh our memory a little.
Until a decade ago, you’d probably never heard of the term “crypto currency”.
There were a few hundreds, maybe a couple of thousands of people across the world (most, if not all of them being concentrated in IT hubs of the world) who were trying to understand and make sense of terms like block chain, currency mining, decentralised finance, etc.
Over the next few years, the movement started picking up pace, more and more people started saying similar sentences and before you realised, millions of people across the world today are investors in cryptocurrencies.
You know what’s the sunny part, though?
90%+ people who now own cryptocurrencies are either in losses or have very limited profits to show for their “investment”.
Why did most people fail to make profits in their crypto investments?
Because they invested their time, effort and money at an inappropriate time, in an opportunity that was either saturated/ inflated by the time they entered.
Now, let’s try and extrapolate this same learning to a situation that’s a lot closer to you. Something that you will resonate with rather easily.
The early times of content creation
Today, millions of people around the world are content creators.
They’re making money that’s almost unheard of, or very difficult to achieve for others who are not a part of this industry.
Does that leave room for you or anybody else to enter into the industry?
The short answer is YES. 100%.
However, you just need to make sure you don’t make the mistake that the late entrants tend to make.
Continue reading to know what mistakes you need to avoid if you want to make it big in the world of content creation.
Status Quo of content creation
Let’s address the elephant in the room.
Yes, the content creation industry has started to satrate. The creators who got into the world of content creation before/ during the pandemic had it relatively easier than for someone like you who’s trying to enter into the arena at this stage.
However, if you avoid the following three mistakes, it’s just a matter of time and you can (and definitely will) find ways to get those million dollar brand deals/ revenues/ both.
The three mistakes to avoid
01 - Never forget the 1*4 rule of content creation
Today the audience is short of the three most important things that you’re seeking. Their time, their attention and their patience.
In such a scenario, every piece of content you create (as an upcoming/ growing content creator) needs to check the following four parameters in every content piece that you upload. They are:
a - Always cater to audience of 1 niche and stick to your niche
b - Focus on solving only 1 problem/ pain point in every content piece
c - create content as if you’re creating it for just 1 ideal audience member of your community, and
d - have 1 clear call to action at the end of the post.
The logic of this checklist is simple. With so many choices and your competitor being one swipe away, with a wrong script, your introduction post for your target audience might end up being the last, if you don’t miss any of the four parameters mentioned above.
Get your audience intrigued to come to your profile and browse through your past content for them to get interested in you/ your content.
Every content piece is either a goldmine for your content creation journey or a missed opportunity.
02 - Do not post what you’re not proud of
Raise your standards because the audience sure has raised their expectations from content creators.
Make sure you provide value (this could be entertainment, education, new information, insight, analysis, etc. as per your niche)in every piece of content you upload on your profile.
If you’re not fairly happy with your outcome, it's best if you just start working on the next piece of content, rather than pushing out content which you’re not entirely convinced by.
Also, don’t take posts with bad reach/ response too personally. Your posting is the only aspect of content creation that’s in your control. Don’t try to game the algorithm. Just focus on upping your game with every post.
03 - Build your brand, not the platforms.
While followers/ subscribers/ likes/ comments/ shares are good numbers/ metrics to create social wealth, please understand the simple fundamentals of life (and money/ business).
Increase in the number of followers/ subscribers/ likes/ comments/ shares will benefit the platform on which you’re creating content a lot more than they will benefit you.
The practical thing to do is to use the social media apps/ profiles as a “platform” where your target audience discovers you. Once they understand, resonate with and recognise your brand, that’s when you get them to move from the platform where they discovered you to another platform that’s entirely in your control.
This could be a product, a digital course, or at least a newsletter list/ community where you can connect with your audience at will.
This is the most ignored and ironically the most important aspect of converting clicks into currency on social media.
In the real sense of the word, today every business owner needs to create content for new customers to find their brand, and every content creator needs to build a business so that they can monetise their brand.
The only exception to this thought process would be creators who are creating content in the “entertainment” genre and have already crossed the threshold of earning over $100k per month only through brand deals, however, even these creators would be better off creating a marketing funnel for their personal brand.
Conclusion
The rules of the content creation platforms keep evolving every few months. I can promise you this, the level of competition, time taken to achieve a breakthrough will only keep increasing with time, so it’s best if you start today.
If you feel you’re absolutely lost or if you feel you need more clarity with your niche/ positioning/ your personal brand/ your content strategy and would like to consult with me for the same, feel free to reach out to me and let’s connect.Your Thoughts!
Considering you’ve reached till this point of the post, I’m sure you must have some thoughts/ feelings/ opinions about what you’ve just read.
I’m done sharing what’s on my mind, and now is your turn to share your POV.
Tell me how you are processing the information that you’ve just read?
Do you agree with my thoughts?
Do you think I missed something important?
Do you disagree with something in particular?
Let’s continue this conversation (or ask your questions about the post) in the comments below.
Keep Going Keep Growing 🚀
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Imagine a sad content creator who's being trolled by the crowd in a public place”