Want Business Growth? What's Your Social Media Following
Your personal brand and your business growth are interconnected in 2025
This is the 126th consecutive post on MrEmogical Notes. If you’ve been following this series and are finding value from this blog/ newsletter, please consider sharing this post with one person who you feel needs to read this for their betterment.
The real power of your personal brand
What do Bill Gates, Tim Cook and Elon Musk have in common, besides having a career/ business in the tech world and billions of dollars of net worth?
I know this may seem like an extremely vague question on face value, but once you understand the impact of this thought process, your perspective towards the world of business and (hint 👉🏻) personal brands will change forever.
All the three stalwarts mentioned earlier are personal brands in their own right, and I know that’s no breaking news.
However, would you believe me that the social media following of these business celebrities is far higher than the brands that made them the celebrities that they are?
Don’t believe me?
Numbers don’t lie. As I type this on the social media platform Twitter/X…
Elon Musk has 210.6M followers, while Tesla has 23.3M followers
Bill Gates has 66.1M followers, while Microsoft has 13.9M followers
Tim Cook has 14.6 followers, while Apple has 9.7M followers.
Are you tracking what’s happening here?
By the way, the situation isn’t widely different for Indian business stalwarts.
Anand Mahindra has 11.4M followers, while Mahindra Group has 1.3M followers on the platform.
My simple question for you is… Do you think these CXOs/ founders have excess time in their schedules to focus on building such a large following on social media?
I agree a lot (if not all) of their content might be posted on their behalf by a PR team, but do you sense the depth of that statement?
Why would a business celebrity (for lack of a better terminology) invest in a PR team to keep posting tweets on the platform if they (and their companies) were not benefiting from the exercise?
The world as we know it has changed for good.
People trust brands, but they trust humans a lot more.
People want to buy the best of the products, but one of the most significant reasons that influence their purchase decisions is their parasocial relationships that they have formed with the personal brands backing these businesses.
Now, the sooner the penny drops for you, the better for your business.
The sooner you wake up and smell the coffee (read: start building your personal brand) the better for the balance sheet of your business.
Psst…. Don’t you think these daily newsletters are not just building my personal brand, but will create (read: is already creating) a direct impact on my business at Paycheck To Profit?
I rest my case.
However, if you feel you’re absolutely lost or if you feel you need more clarity with your niche/ positioning/ your personal brand/ your content strategy and would like to consult with me for the same, feel free to reach out to me and let’s connect.Your Thoughts!
If you’ve reached till this point of the post, I’m sure you must have some thoughts/ feelings/ opinions about what you’ve just read.
I’m done sharing what’s on my mind, and now is your turn to share your POV.
Tell me how you are processing the information that you’ve just read?
Do you agree with my thoughts?
Do you think I missed something important?
Do you disagree with something in particular?
Let’s continue this conversation (or ask your questions about the post) in the comments below.
Keep Going Keep Growing 🚀
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Share this with them, help them and earn your blessings.
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Imagine a founder of a business who's on social media live interacting with the audience and building their personal brand with the target audience.”