How Conviction Becomes the Most Powerful Sales Strategy in the World
You can’t fake conviction. You can only earn it
This is the 441st consecutive post on MrEmogical Notes. If you’ve been following this series and are finding value from this blog/ newsletter, please consider sharing this post with one person who you feel needs to read this for their betterment.
Introduction
Why do most people struggle with sales?
It’s not because they don’t have the right product.
It’s because they rely on the wrong thing: sales scripts.
Scripts are safe. Predictable. Structured, but they also make you sound robotic, rehearsed, and forgettable.
Real sales don’t happen through perfect lines. They happen through conviction, because confidence doesn’t come from memorizing what to say. It comes from believing in what you’re saying.
Conviction beats cleaverness
The best salespeople aren’t the ones with flawless delivery.
They’re the ones who radiate genuine belief.
When you believe in your product deeply, when you’ve seen it work, lived its value, and trust its promise, your conviction becomes contagious.
You don’t have to “sell.” You simply share that belief with energy, clarity, and certainty.
Customers can sense the difference instantly. They can feel when someone’s speaking from a script, and when someone’s speaking from the heart.
The Ashwin Sanghi example: Selling through conviction
Look at Ashwin Sanghi, the celebrated author of The Bharat Series, one of India’s most successful contemporary fiction series blending mythology, history, and thriller.
Every time Sanghi launches a new book, he doesn’t rely on flashy marketing gimmicks or templated launch playbooks. He relies on conviction. He knows his readers. He knows his genre: mythology-infused thrillers that blend Indian history with modern storytelling, better than anyone else.
He has cracked the code of what his audience truly loves. Every time he promotes a new release, he speaks with a sense of absolute belief.
You can see it in his interviews, his social posts, and his launch events. He doesn’t “pitch” his books. He champions them.
That conviction, the quiet confidence that this book is his best yet, makes readers trust him instantly. They don’t need convincing. They pre-order, and that’s why every new book he releases breaks his previous sales records.
It’s not just about good writing. It’s about authentic confidence born out of mastery and purpose.
Scripts don’t sell. Certainty does
Most people hide behind scripts because they’re scared of rejection, judgment, or forgetting what to say.
But here’s the paradox: the more scripted you sound, the less believable you become.
Sales is an act of transfer. Transferring your belief to the other person. If you’re not sold on your offer, no one else will be. Conviction is what turns hesitation into persuasion, and the fastest way to build conviction?
Know your product. Believe in your product. Stand by your product.
When you’ve mastered that, every word, scripted or not, lands with power.
What you can learn from Ashwin Sanghi
01 - Know your audience deeply.
Conviction comes from clarity. Knowing who you serve and what excites them.
02 - Perfect your craft, not your pitch.
When your product (or book) is extraordinary, you don’t need to oversell it.
03 - Show up as the expert.
Sanghi doesn’t just promote, he educates. He shares insights, research, and stories that earn him the respect of his readers.
04 - Speak from experience, not desperation.
Confidence is quiet because it’s backed by evidence. The work, the effort, the results.
Food for thought
Sales isn’t a performance. It’s a transfer of belief.
You don’t need scripts. You need certainty.
You don’t need tactics. You need truth because conviction sells what cleverness can’t.
That’s why Ashwin Sanghi keeps breaking his own records, not because he’s louder, but because he’s truer.
When you sell with conviction, people don’t just buy your product. They buy your belief in it.
LEARN HOW MARKETING REALLY WORKS
If you’ve been wanting to elevate your knowledge of business positioning, funnel marketing, and brand building, it’s time to take the next step.
Attend The Brand Marketing Masterclass. A 90-minute live training designed to help you attract your ideal audience, structure your funnel strategically, and transform your brand into a powerful conversion system.
It’s completely free for now, but seats are limited, and this might not stay free forever.
REGISTER NOW to claim your spot before the batch fills up.Your views?
If you’ve reached till this point of the post, I’m sure you must have some thoughts/ feelings/ opinions about what you’ve just read.
I’m done sharing what’s on my mind, and now is your turn to share your POV.
Tell me how you are processing the information that you’ve just read?
Do you agree with my thoughts?
Do you think I missed something important?
Do you disagree with something in particular?
Let’s continue this conversation (or ask your questions about the post) in the comments below.
Keep Going Keep Growing 🚀
Have I earned your share?
Thank you for reading the full post. Since you read this till the end, it’s safe to assume you found value in the content.
Please consider sharing this post with your audience on social media. You may end up helping someone who’s struggling in their career/ business because they don’t understand the importance of building their personal brand.
I’m sure if you think hard, you will easily come with a few names who you know must read this.
Share this with them, help them, and earn your blessings.
Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Create a realistic, cinematic banner image for a blog. Show a confident author or professional speaker addressing an audience at a book launch or event. The tone should convey authentic confidence, calm energy, and belief in one’s craft. Use warm lighting, rich depth, and a horizontal (16:9) layout with space for title overlay. No text, logos, or watermarks. - stylize 210”