How to Align Your Team and Scale Faster with One Clear Framework
Every thriving company knows its why, where, how, and what to measure
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Introduction
For a long time, much longer than I care to admit, I really struggled to understand the difference between these terms.
Especially mission and vision.
I used to think: “Surely just knowing where we’re going is enough?”
However, the truth is: each of these plays a completely different role in how a company builds, grows, and stays aligned.
Let’s break it down in simple terms.
01 - Mission - Why you exist
Your mission is your reason for being.
It’s the foundation of everything you do.
- Who you are
- What you stand for, and
- Why do you exist in the first place.
It doesn’t change. It’s timeless.
Example — Reliance Jio:
“To connect everyone and everything, everywhere — always at the highest quality and the most affordable price.”
That statement tells you exactly why Jio exists: to democratize access to digital connectivity and empower every Indian, regardless of income or location.
02 - Vision - Where do you wish to reach
Your vision is your destination. The future you want to create.
It’s inspired by your mission but can evolve as the company grows or the market shifts.
Your mission stays constant even if your vision updates.
Example — Reliance Jio:
“To transform India into a Digital Society, enabling every citizen to live, learn, work, and grow through the power of technology.”
That’s the future Jio is moving toward: a fully connected, digitally empowered nation.
03 - Strategy - How you’ll get there
Your strategy is the path you choose to reach that vision.
It’s actionable, resource-driven, and often changes every few years depending on goals and priorities.
Example — Reliance Jio:
One of Jio’s early strategies was:
“Disrupt data pricing and provide free voice calls to rapidly scale user adoption across India.”
That single move transformed the telecom industry and pulled millions of new users online directly supporting their mission and vision.
04 - North Star Metic - What guides your progress
Your North Star Metric (NSM) is the one measurable outcome that best represents your company’s long-term success.
It’s the guiding light, showing whether you’re truly moving toward your vision, and it focuses on value delivered to users, not vanity numbers.
Example — Reliance Jio:
A possible North Star Metric for Jio could be:
“Average data consumption per user per month.”
Why? Because it reflects both engagement (people actively using Jio’s network) and value creation (affordable internet empowering millions).
If that number grows sustainably, it means Jio is succeeding in its mission to connect and empower India.
Food for thought
Your mission gives you meaning.
Your vision gives you direction.
Your strategy gives you movement.
And your North Star Metric gives you measurable alignment.
Together, they turn your purpose into progress and progress into real-world impact.
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “a realistic-looking image with bright styling of a new entrepreneur working in front of a whiteboard trying to decode the vision/ mission/ north star metric and the strategy of their business - stylize 210”