How to Create a Product People Crave (Not Just Like)
Most businesses fail because their product is “nice,” not “needed.”
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Introduction
There are two kinds of products in the world: vitamin products and painkiller products.
The difference between which one you choose to build will decide the fate of your business.
Most entrepreneurs don’t realize this early on, and that’s why so many businesses fail. Not because the idea was bad, but because the product was nice to have, not a must-have.
The vitamin trap
A vitamin product is something people can live without.
It’s nice. It’s helpful. It might even be interesting, but it’s not essential.
Think of it like this... People don’t feel pain when they don’t use it.
They might say, “Yeah, that’s cool,” but they won’t take out their wallet.
That’s why building vitamin products often leads to slow growth, low retention, and a painful realization months later.
People just don’t care enough.
The power of painkiller products
A painkiller product, on the other hand, solves a problem people must fix.
It gives immediate relief, clear results, or instant satisfaction.
Painkiller products are addictive, not because they manipulate customers, but because they truly serve a need that people feel urgently.
These are the products people:
- Crave the moment they see them.
- Recommend to their friends.
- Come back to buy again and again.
The magic of frequency and desire
Every great painkiller product lives at the intersection of frequency and desire.
- Desire: People want it. It solves a deep emotional or functional problem.
- Frequency: People need it often enough for you to make recurring revenue.
This combination of high desire and high frequency is the holy grail of product design.
It’s what creates:
- Long queues outside restaurants.
- People are pre-booking concert tickets and limited-edition drops.
- Customers are waiting overnight to buy the newest smartphone.
These brands don’t just sell. They pull people in.
Why painkillers sell themselves
Here’s the beautiful part: when you build a true painkiller product, you don’t need to burn money on marketing.
The product markets itself through:
- Word of mouth.
- Customer advocacy.
- Repeat purchases.
Also, because your customers keep coming back willingly, your profitability soars without needing massive ad spends.
Food for thought
If you want your business to grow fast, stay profitable, and build long-term loyalty, don’t create “nice-to-have” products.
Create need-to-have ones.
The easiest way to remember this rule:
Vitamins make people feel good. Painkillers make people feel better immediately, and that’s what makes all the difference in business.
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Create an image of an exhibition wherein there’s a long queue of people waiting to enter the booth of one brand, whereas the other booth is empty. Make this realistic - stylize 210”