How to Find the Right Product–Market Fit for Success
Focus, solve, expand, repeat. That’s how businesses grow
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Introduction
The easiest way to start a business isn’t by chasing trends or copying the big players.
It’s by solving a real problem for a very specific client.
That’s where the concept of product–market fit comes in.
Perspective
When you create a product for a very specific market, something that solves a real pain point, provides clear value, and is financially viable, you automatically delight your customers.
Why? Because you’re giving them what bigger companies can’t (or won’t).
Large businesses often ignore niche markets.
The demand is too small for them to care.
But for you, as a new or growing entrepreneur, that’s the perfect entry point.
Start small, expand smart
When you serve a focused niche, something powerful happens:
01 - You build trust fast, because you’re solving an urgent and specific problem.
02 - You collect feedback directly from your customers, which tells you exactly what to do next.
03 - You set yourself up to grow into adjacent markets naturally.
For example:
- You start by creating shoes for women.
- Your regular customers love them, but then ask for evening footwear. That’s your first expansion.
- As you design evening footwear, your products catch the eye of a new adjacent market, say, professional women looking for stylish yet comfortable work shoes.
Suddenly, without burning huge resources, you’ve expanded your business into multiple connected markets.
How successful businesses grow
Every successful business you admire today started the same way:
- Solve a specific problem for a specific group of people.
- Then, expand into adjacent markets when the time is right.
- Use the cash flow, brand trust, and customer insights from your first market to fuel the next.
This way, you’re not guessing your next move.
You’re letting your customers guide you.
Food for thought
The easiest way to build a profitable business isn’t about serving “everyone.”
It’s about starting with one small slice of the market, solving their problem better than anyone else, and then letting your success expand from there.
Because when you get a product–market fit right, growth becomes a natural side effect.
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Create an image of a business owner talking to multiple customers in a meet and greet trying to understand how to improve the quality of the product in the upcoming versions”