How to Make Investors Chase You (Not the Other Way Around)
Investors aren’t just betting on your product — they’re betting on you and your clarity
This is the 218th consecutive post on MrEmogical Notes. If you’ve been following this series and are finding value from this blog/ newsletter, please consider sharing this post with one person who you feel needs to read this for their betterment.
Introduction
Business is all about constant growth, progress, and unlocking value for your customers.
However, not all businesses are made equal.
While most businesses (from my perspective) can grow and achieve any scale they desire the bootstrap way, there are a few businesses that do require raising capital from investors.
If you're a business owner who needs (or will need) to raise capital from venture capital firms/ other investors in the future, make sure you read this note and bookmark it.
Even if you're a business owner, who might not need to raise capital, this note will help you understand a fundamental factor that gives an edge to any business irrespective of the industry, market, and size of the business.
How to find the best deal from your investors?
To ensure you get a deal that will lead to you being in a position to choose your investors, rather than you being cornered by a venture (read: vulture) capital firm, you need to ensure one extremely important aspect in your business.
Investors often don't care about the business they invest in; as much as they care about preservation and growth of their capital.
It's your responsibility to show your probable investors how you (and your business) are different.
Prove to them how your business will last for decades and, most importantly, show them how they will make a profit on their investments and when they can expect an exit.
Do your homework.
Know your numbers, know your strengths/ weaknesses, know how you plan to deploy the capital that the investor will give your company, and know how you plan to grow your business over the next 3-5-10 years.
An investor likes nothing more than a confident business owner who's done their homework and is looking for a financial partner and not just an investor for their business.
Conclusion
Getting a deal is easy for a serious business.
Getting a deal of your choice where you're completely satisfied with the terms and conditions, being in a position of strength to negotiate the details and choose the investor of your choice needs homework.
However, most of my consulting clients and social media followers are people who are either looking to start a new business, or running a growing business with a team of 5 or less.
If you're one such business owner and would like to build a strong foundation of growth for your business, I offer 1:1 consulting for a select handful of my clients. If you'd be interested to get more details,, feel free to reach out to me and let’s connect.Your Thoughts!
If you’ve reached till this point of the post, I’m sure you must have some thoughts/ feelings/ opinions about what you’ve just read.
I’m done sharing what’s on my mind, and now is your turn to share your POV.
Tell me how you are processing the information that you’ve just read?
Do you agree with my thoughts?
Do you think I missed something important?
Do you disagree with something in particular?
Let’s continue this conversation (or ask your questions about the post) in the comments below.
Keep Going Keep Growing 🚀
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Share this with them, help them and earn your blessings.
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Imagine a business owner shaking hands with an investor in a swanky VC firms office”