How to Make Prospects Care About Your Business Instantly
Attention spans are short—make every second count
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Introduction
Most elevator pitches don’t land — not because the speaker lacks confidence or experience — but because they make it about themselves.
They talk about:
- Who they are
- What they’ve achieved
- How amazing their company or product is
But here’s the truth
Nobody cares about your background unless they know how it helps them.
What makes a great elevator pitch?
A strong elevator pitch:
- Focuses on the pain point of the listener
- Shows how your product or service removes that pain
- Does this in simple language — ideally under 30 seconds
This is how this works
Flip the script from,“I Do X” to “I Solve Y”
Instead of saying:
"I manage logistics and help companies save time in operations."
Say something like:
"You know how companies lose a lot of money because their material gets stuck at customs? That’s what I fix. I help them clear customs faster so their production doesn’t stop and they reach profitability quicker."
Same service. Different pitch. Now, the prospect is interested.
Food for thought
Rewrite your elevator pitch using this new formula:
“You know how [pain point]? That’s what I solve. I help [who] to [solution/result].”
Drop your updated pitch in the comments.
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Imagine someone making an elevator pitch to a disinterested executive in a networking event that's happening in a esteemed hotel”