The One Reliable Strategy to Sell at Jaw-dropping Premium Prices

Demanding premium prices is easy when you know exactly what to do

Ever wonder what does it take to sell any product at a premium?

(I wonder why this is not taught in the best b-schools)

First, let's come to a common understanding regarding the word "premium".

Premium = selling a product similar to other alternatives available in the market at prices that are 20 - 200% more than the average.

This factor is most commonly seen in the real estate market.

The product sold in the real estate market is anyway sold at a premium, and yet, in every market you may end up finding two properties which could be adjacent to each other, and yet one building could charge a premium.

How does this even work?

Selling at a premium is a perfect blend of an art and a skill.

The skill is to create a situation that allows a business/ brand to create the perfect situation that allows them to sell their product at a premium.

And you will be shocked to learn that creating the perfect situation is NOT rocket science.

To sell any product at a premium, a business needs to ensure 2 things to be communicated clearly in the offer:

01. What makes your product EXCLUSIVE? and

02. What makes your product UNIQUE.

That's it.

I know on face value this may seem too good to be true but think closely.

Every product that gets sold at a premium capitalise only on these 2 factors.

How do businesses make communicate that their product is exclusive?

They use words like limited units, by invite only, few units left, start a pre-order, etc.

How do businesses make communicate that their product is unique?

They use words like, "the product is designed/ hand-crafted/ made from people or raw material or knowledge of experienced craftsperson/ specialist

Think about this. Isn't this what makes the apartment/ commercial space in an adjacent property more premium?

Isn't this how a smartphone/ laptop/ pair of shoes/ wristwatch get sold at a premium as compared to a standard product in the same category?

Let me know what you think of this. Did this post help you? Did it give you ideas to sell your products at a premium?

Drop a comment/ question below to support this post

Thank you for reading till the end.

Keep Going Keep Growing 🚀

Thank you for reading the full post. Since you read this till the end, it’s safe to assume you found value in the content.

Please consider sharing this post with your audience on social media. You may end up helping someone who’s struggling in their career/ business because they don’t understand the importance of building their personal brand.

I’m sure if you think hard, you will easily come with a few names who you know must read this.

Share this with them, help them and earn your blessings.

P.S.: Image made on Meta AI using the prompt, “Imagine a real estate developer from India in his 60s wearing a well-fitting gray suit standing in front of a high-rise commercial building built by his company”