Marketing's Dirty Little Secret: It's Not About Selling
Great marketing creates curiosity, not cash
This is the 254th consecutive post on MrEmogical Notes. If you’ve been following this series and are finding value from this blog/ newsletter, please consider sharing this post with one person who you feel needs to read this for their betterment.
Introduction
One of the biggest mistakes people make is thinking:
"The purpose of marketing is to generate more sales."
Let me break this bubble for you. That couldn’t be further from the truth.
Marketing ≠ Sales
If marketing was meant to directly generate sales, then…
What would the sales team do?
Marketing and sales are two complementary but separate functions.
Marketing brings people in
Sales help convert them.
Tech & Growth teams optimize the path in between
The Real Role of Marketing
The true job of marketing is to build awareness.
Here’s what that looks like:
01 - Making people aware of the problem
02 - Making them aware of a possible solution
03 - Introducing them to your product or service
04 - Building trust around your brand identity
05 - Getting them to show up (to your store, site, webinar, or masterclass)
Let Sales Do Its Job
Once the person has entered the door, whether physical or digital... That’s where sales begin.
And it’s not marketing’s job to convert.
It’s everyone else’s—sales, product, tech, growth—to move that person from interest to purchase.
So, Stop Forcing It
If your marketing isn't driving instant sales, that’s not a failure.
That’s how it’s supposed to work.
Conclusion
Was this note a revelation to you? Did it help you change your perspective about marketing and sales? How are you faring at marketing/ sales in your business/ career? Do you think you need help in this area? Well, the good news is, if you resonate with my voice, you will definitely find a lot of value in my 1:1 consulting. Want to know more? Feel free to reach out to me and let’s connect.Your Thoughts!
If you’ve reached till this point of the post, I’m sure you must have some thoughts/ feelings/ opinions about what you’ve just read.
I’m done sharing what’s on my mind, and now is your turn to share your POV.
Tell me how you are processing the information that you’ve just read?
Do you agree with my thoughts?
Do you think I missed something important?
Do you disagree with something in particular?
Let’s continue this conversation (or ask your questions about the post) in the comments below.
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Imagine a young funky looking social media marketing content developer for a brand that is creating a lot of buzz and followers for business on social media platforms”