Meet Your Customer at the Right Time and Watch Sales Soar
Success is all about being there when they’re ready to buy
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Introduction
A powerful sales hack exists that many businesses overlook. It’s simple:
Reach your customer exactly when they’re ready to buy.
How does this work?
Think about this:
Why do street food stalls in busy shopping areas make such great sales?
The answer is obvious:
After a long day of shopping, customers are hungry.
Once they’re done shopping, the first thing on their mind is food.
The easiest option is the street food vendor right there in front of them.
This isn’t luck. It’s timing.
How to apply this to your business
The same principle works in any industry. All you need to do is:
01 - Understand your customer's consumption pattern
- When do they usually buy?
- What triggers their need?
- What events or activities lead up to the purchase moment?
Example: maximum sale of breath mints will always occur near smoking rooms/ stalls where the customer can buy cigarettes
02 - Position yourself at the decision point
- Be present exactly when the need arises.
- Ensure your offer is the easiest and most obvious choice.
Example: All the impulsive decisions made at the supermarket while waiting in the billing queue. Every product in those shelves/ baskets is positioned to make you buy more, and it works
03 - Remove friction
- Make the buying process quick and effortless.
- Reduce steps between “I want this” and “I bought it.”
Example: Every sales offer is a technique to reduce/ remove friction as much as possible. Buy one, get one, or 50% discounts are all techniques used by businesses to remove friction and enable immediate purchase
Why businesses lose sales
Most companies miss out on revenue because:
- They approach the customer too early (before the need arises).
- They reach out too late (when the customer has already bought elsewhere).
- They’re not visible at the right place and time.
Food for thought
Finding your customer at their peak buying moment can instantly increase your sales volume. This simple, fundamental strategy can transform your results if applied consistently.
Don’t just market everywhere — market at the moment that matters most.
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Create an image of a streetside food vendor in a jovial mood from a bustling market in India which is extremely crowded and hence naturally the stall is full of customers, too”