Now Is the Best Time for Indian Brands To Leverage on Dior's Controversy

Use This Strategy To Uplift Your Business To a New Stratosphere

Unless you have been living under a rock, some of the biggest "luxury" brands went under the radar of European Investigation Authorities.

Why?

Because they were buying products from contractors who were employing Chinese labourers, and their "luxury" bags were being produced at as little as $57.

What's wrong with getting products produced at that price you ask?

The challenge is that these "prestigious" brands sell their products at a 50 TIMES, yes that's not a typo, I didn't mean 50%, I meant 50X margin.

Well, these brands are behemoths, and this controversy is already half forgotten and will be completely whitewashed by the time the new season collections are released.

However, this controversy could become a blessing in disguise for the right entrepreneurs.

If you're an entrepreneur from India, Sri Lanka, or any other neighbouring subcontinent countries, this is the time when you leverage this controversy to get your business the push it needs in the international market.

Today, the woke segment of customers are ready to pay a premium, promote your brand and build a long-term association with your business, provided the values of your business resonate with the values of these customers.

Build a brand where you're sourcing your raw materials ethically, provide healthy working conditions to all your team members across the board and build a sustainable business.

Now that you have the basics in place, create a lot of content showing step by step process of design, production, distribution and ethical sales of your products.

Show your customers how doing ethical business is just as important a priority for your brand as profit and see how you build an instant connect with the target audience.

Of course, you won't create a major dent in the balance sheet of the legacy brands, but what you need to realise is that a small pilferage from their business could lead to a major overflow in your balance sheets and give a head start to your business that could change the face of your business for at least a decade.

What do you think of this thought process?

I'd be delighted to know your views on this subject and on this strategy.

Keep Going Keep Growing 🚀

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Share this with them, help them and earn your blessings.

P.S.: Image made on Meta AI using the prompt, “Imagine a production floor in India where hundreds of craftsmen are working in a healthy environment making handbags for women”