Strong Personal Brand = Absolute Clarity on These 5 Questions
The quest to design a perfect personal brand ends here!
Building a personal brand strategy is a lot easier than you think.
(Answer the 5 questions below and start creating content)
Do you wonder why some content creators manage to create a following of millions and your content struggles to get more than 10 impressions?
Well, you probably are shooting in the dark.
Content creation and personal brand building is a strategic decision, and these are the 5 question every brand/ creator needs to answer.
01. Who is the target audience?
The larger the target audience, the better
02. What do they want?
What's the one burning problem of your target audience that you will solve with your content. Try and go very specific to define the problem.
03. Who is the enemy?
What are the alternatives available and how do they cause more harm than good (in getting closer to the solution)?
04. How will you be different?
What makes your content unique. This is extremely important to build connection and trust with your audience.
05. Why is this important for you?
What makes you feel emotionally attached to the problem/ target audience? What's your driving force that keeps you motivated to keep solving the problem for your audience.
This exercise may seem easier on face value, but don't get tricked.
Once you start answering the questions, you will realise there's a lot more ground you need to cover.
Feel free to comment your replies/ reach out, if you need help in answering one/ all of the questions.
However, I really wish people start understanding that social media, and personal brand building today has become a very competitive space, and things are only going to keep getting more complex over time.
What do you think about this post?
Do you agree to this thought process?
Do you think I missed an important question, that you'd place higher in the hierarchy before these 5 questions?
Let's continue the conversation in the comments. Drop a comment/ question below to support this post.
Thank you for reading till the end.
Keep Going Keep Growing 🚀
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Share this with them, help them and earn your blessings.
P.S.: Image made on Meta AI using the prompt, “Imagine an Indian content creator in front of her cell phone, full of energy conducting an Instagram live for their following of 6 million followers”