Sales Made Simple: Your Ultimate 10-Step Process
When you follow a process, results follow you
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Introduction
Most people think sales is just about convincing someone to buy.
But that’s far from the truth.
A successful sale is a well-orchestrated process.
Miss one step — and you risk losing the deal or leaving money on the table.
The 10 steps
Here’s a step-by-step breakdown of the 10 stages involved in closing a sale the right way.
01 – Capturing leads
Before anything else, you need to get people into your ecosystem.
This could be through ads, landing pages, social media, referrals, or networking events.
No leads, no sales — simple.
02 – Prospecting/Nurturing the lead
Just because someone gave you their contact info doesn’t mean they’re ready to buy.
You need to engage, educate, and build interest.
Trust is built here — through content, communication, and consistency.
03 – Qualification
Not everyone is your ideal customer.
Figure out:
- Do they have the budget?
- Are they the decision-maker?
- Do they need your product/service now?
This saves you time and helps you focus on high-probability leads.
04 – Booking a meeting
Once qualified, schedule a structured interaction — online or offline.
This is your first real opportunity to discuss their needs and establish a connection.
05 – Setting rapport
People buy from people they like and trust.
Before you dive into solutions, take time to understand them, make them feel seen, and create comfort.
No rapport, no real conversation.
06 – Pain and needs assessment
This is where the magic happens.
Ask powerful questions to uncover what’s really bothering them.
Don’t sell your product. Diagnose their problem like a doctor would.
07 – Sales presentation
Now that you understand their pain, present your offer as the prescription.
Show how it solves their specific problems.
Make it about them — not you.
08 – Objection handling
Expect questions and concerns.
Your job is not to push harder — it's to listen, clarify, and reassure.
Objections are opportunities, not obstacles.
09 – Sales closing
Time to seal the deal.
Don’t hesitate to ask for the sale.
Be clear, confident, and direct.
Make it easy for them to say yes.
10 – Product/Service delivery, feedback, and referrals
Your work doesn’t end at the sale.
Deliver results. Ask for feedback.
And if they’re happy — don’t hesitate to request reviews, testimonials, and referrals.
Happy customers are your best marketers.
Food for thought
Sales is not just about converting leads — it’s about building relationships, solving problems, and creating repeat customers.
If you can master each of these 10 steps, you won’t just increase your sales — you’ll build a business that scales sustainably.
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Imagine a master salesman talking to an affluent couple selling them in a high rise lavish apartment with double heighted ceiling”