Selling Made Easy: The Four-Step Value Approach
Your customers care about only four things. Here’s how to use them
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Introduction
If you want to close more deals, stop focusing on what you sell.
Instead, focus on the value your customer will get when they buy.
The truth is — people value only four things in life. If your product or service delivers on these, selling becomes effortless.
01 - Money
Will buying your product or service help your customer make more money?
Or will it help them save more money?
Show them exactly how much they will gain or save.
02 - Time
Can your product save them hours of work?
Does it give them more free time to focus on other things?
Time saved is often more valuable than money saved.
03 - Risk
How does your offer reduce the risks they face?
Can you guarantee safety, security, or reliability?
People buy peace of mind. Prove you can give it.
04 - Status
Will your product improve their image?
Does it make them look smarter, more successful, or more respected?
Status is a powerful motivator — never underestimate it.
Food for thought
Once you clearly answer these four questions for your prospect, their purchase decision becomes easy.
Don’t just tell them what your product is.
Show them what it will do for their money, time, risk, and status.
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Create an image of a confident seller who's making a presentation from the stage to a room full of hundreds of people”