Here's The Simple Framework To Make Your Brand/ Business More HUMAN
This could be the one post that can change the trajectory of your business/ career. Skip it at your own risk. You've been warned
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Introduction
Today, the longevity of your business is directly proportional to the connection your target audience feels with the most important stake owners of your business.
At Paycheck To Profit, I’m the founder and the mentor for every student that secures their investment in The Paycheck To Profit Academy (more details about Paycheck To Profit at the end of the note).
This means, my audience will feel comfortable only when they build some kind of a parasocial connection with me before they even consider joining the academy.
This is a lot more common than you think/ realise.
Why do you think founders of most companies worth their salt today are creating content on social media?
Why do you think the PR agencies have mushroomed in the last few years?
The prospect will bother to look at the offering of the company, only when they feel a connection with the brand image of the founder and the brand of the company.
Your personal brand and the perception of the brand of your business will have to be a lot more HUMAN.
The following points may seem too fundamental, but being sincere and managing to execute all of the points mentioned below (consistently) is anything but easy, so don’t just disregard these points as another listicle on the internet.
Read and contemplate on every word that you read
H - Honest
Looks fundamental, right?
In many ways, you’re right.
Being honest should (technically) come easy to people/ brands and the world at large, right?
But with rising competition, investor demands, tempting trends that can result in a spike of numbers, being honest with your brand and your target audience is going to be a constant challenge.
U - Unique
The customer doesn’t care if there are already 100+ brands in your market.
The customer doesn’t care if you’re David and you’re trying to fit into the shoes and match up with Goliath.
The customer demands for your brand, your product, your offerings, your voice to be absolutely unique to every other player in the market.
This is where having a clear brand intention and having thorough understanding of your brand’s USP will help you lead the way.
M - Mission Driven
What’s the purpose of your business? PROFIT?
Sorry. You’ve been eliminated. That’s the wrong answer.
Profit is always the byproduct of a business.
Most of your customers today are well educated, active on social media. For them, every decision they make is a style statement. Every purchase that they make has to be in sync with their value systems.
You think I’m stretching this too far?
Wait for a few years (if not quarters) and see how gen-z and gen alpha start canceling brands because the brand of their choice doesn’t stand for a particular cause or ends up supporting a cause that they don’t feel aligned with.
A - Accountable
Today, you’re not just running/ managing a business.
Today, you’re accountable for everything that you/ your brand thinks/ says/ does/ feels.
Everything is being built in public and everything is happening in front of the public.
So, it’s only natural that you make yourself and your business accountable to your core audience at every step of the way.
N - Non-Toxic
In the world of social media, controversies, fake news, wars, politically heated environments, it’s very important for your brand/ business to not get tempted or distracted or deviated from your path.
One wrong post, one ill-worded comment, one out of the line example in the script of a video that’s supposed to go live on social media, and you will end up raising a lot of red flags.
Hence, you will need to ensure that your business/ brand remains neutral for all subjects that don’t have a strong connection to you/ your business and speak up for every incident that aligns with the value system and the mission of your brand.
I told you, the concept may seem extremely superficial for naysayers, but implementing all the points consistently is no small feat.
Conclusion
If this is the first time you’ve come across the concept of this post, and if you managed to read (and not skim through) the entire post, I’m sure you must be feeling a little overwhelmed.
It’s okay.
I suggest you bookmark this post.
Share it with all the important team members and stakeholders of your business and you decide how to make your business/ brand more HUMAN-friendly.
If you feel you’re absolutely lost or if you feel you need more clarity with your mission, the voice of your brand, USP of your business and would like to consult with me for the same, feel free to reach out to me and let’s connect.Your Thoughts!
If you’ve reached till this point of the post, I’m sure you must have some thoughts/ feelings/ opinions about what you’ve just read.
I’m done sharing what’s on my mind, and now is your turn to share your POV.
Tell me how you are processing the information that you’ve just read?
Do you agree with my thoughts?
Do you think I missed something important?
Do you disagree with something in particular?
Let’s continue this conversation (or ask your questions about the post) in the comments below.
Keep Going Keep Growing 🚀
Have I earned your share?
Thank you for reading the full post. Since you read this till the end, it’s safe to assume you found value in the content.
Please consider sharing this post with your audience on social media. You may end up helping someone who’s struggling in their career/ business because they don’t understand the importance of building their personal brand.
I’m sure if you think hard, you will easily come with a few names who you know must read this.
Share this with them, help them and earn your blessings.
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Imagine an empathetic business owner conducting a masterclass in front of a computer screen. The masterclass is being attended by hundreds of people and we can see small faces in the screen of the video conferencing software”