Simple Secret of Brand Building in The World of Brands

What aspect of your business needs more focus than brand building?

The secret to a successful business is not the brand.

(It's how the brand is actually built)

One of the first things that most new business owners tend to do is to focus a lot of effort and energy on coming up with a new brand name.

Although this is an absolutely important aspect of a business, but there's so much more that needs to be focused on beyond brand building.

Look at some of the best brands in the world.

A brand with name of a fruit sells electronics.

A brand with name of a lady sells some of the most premium cars in the world.

A Greek god's name is being used to market and sell sports goods.

Another brand is just an alphabet, but its synonymous with some of the most luxurious resorts/ premium hotels around the world.

All of these businesses would be just as successful if they were called by some other name.

Your business's brand name is an identity, but the identity of your business doesn't ensure/ guarantee success.

What you really need to focus on is building a product that solves the problem that your target customer is facing, better than any other alternative available in the market.

What you need to focus on is creating a strong connect with your target audience, right from the first video/ social media post that they witness about your business.

You need to create a space that becomes synonymous with your industry, like the brands mentioned earlier.

Coming up with a brand name is a one-time exercise and hence businesses and entrepreneurs seem to be putting a lot of effort in the exercise.

But it's the relentless execution that results in building the brand that will survive the test of time.

The real game of business is in execution, and not (just) in coming up with a unique brand name that stands out from all other alternatives available in the market.

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P.S.: Image made on Meta AI using the prompt, “Imagine a disappointed business owner who has spent a lot of money on the brand of their business but is still facing massive losses. Show the brand collaterals of their business in the background”