Simplified: 10 Reasons Your Business NEEDS a Website (You're Missing Out on Profits)

Unlock Your Business Potential: Get a website made, today.

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Can a business afford to not own a website?

Are you a business owner?

Does your business have a website?

Frankly… Asking me both of these questions are interchangeable.

I fail to understand how businesses operate without having a well designed website.

Can you even imagine the amount of business and opportunities you’re losing out on, if your business doesn’t have a website?

Let me show you 10 reasons why your business needs a website, today.

10 Reasons to get a website designed today

Make sure you read all the points, because the advantages stack up with every point.

01 - Works 24*7

Count me one resource of your business that’s working for you 24*7. Your team works for you for 8-10 hours for 5-6 days a week. Unless your business generates great quality content, most of your content is leading to…. Crickets.

A well designed website ensures your customers can find you, and your business 24*7

02 - You control the narrative

The moment I enter the URL of your website on the browser and hit ENTER, I give the control in your hands.

A well designed website holds the potential to create an immersive experience for the visitor and give them the impression/ journey that you have designed for them with placing every word, option that they can/ will click/ scroll as per your command.

I hope you’re already starting to see the impact of not having a website

03 - Showcase your portfolio

Your website is the best place to display your portfolio of products/ services that your business offers, your past experiences, the reviews that you’ve managed to collect from your past clients, etc.

This is where the impact of the website starts to compound and you will see how every click holds the potential to generate a new sale for your business

04 - Social proof

Imagine this. If I were to show you two similar products, at similar price points, with similar packaging and impressive branding on both the products, I just happen to show you these products in front of two computer screens.

On one screen you see an “Error 404” window and on the other screen you see a well designed website of the brand that’s offering the second product.

Put your hand on your heart and tell me which product would you be most likely to purchase?

There it is. You have your answer. A website is the easiest way to generate social proof that your customer needs to choose you over your competitor.

05 - Builds trust, authority, brand awareness

Gone are the days when the customer used to buy products only on the basis of need/ urgency/ influence.

Today, you’re more likely to sell only when your prospects know your brand, can trust your brand and your overall brand appeals to your target audience and makes your brand come across as an authority in your industry.

The first (and the most fundamental) way to build trust, authority and brand awareness for your business is the website.

06 - Great lead generation source

We have reached just the halfway mark and I hope I’ve already convinced you to get a website for your business on an ASAP basis.

But, let's deep dive and let’s take you to the ocean floor and convince you all the way.

Imagine you need to buy a camera. You go to websites of three brands.

Only one brand has a clear option wherein they ask you for your name, your email address and they suggest that if you submit your details with the brand, you will be entitled to a special discount on your next purchase with the brand.

What are the chances that you will not offer your details?

Consumers behave in the exact same manner across industries. Your website will play a significant role in getting you a database of free leads, and that’s how a website repays itself multiple times over, with time.

07 - Inexpensive way to market your brand

You have multiple ways to market your brand/ business. Let’s look at some examples.

- Getting a stall in an exhibition,

- Running ads for your business on social media

- Running ads in print media (remember newspapers and magazines?)

- Running ads on other media (billboards, flyers)

- Getting a website made

Tell me which is the most effective, long lasting, entirely in your control and easy to gauge the performance of.

Also, even if you were to run ads/ get a stall in an exhibition, where would you send all those people to? How will all of that audience connect with you?

08 - Run targeted marketing/ ad campaigns

Have you ever wondered why have all the businesses started allocating such high budgets to their ads on social media and digital marketing?

When you get a website created and run ads for your products/ service, technically you can track every click, every sign up and every smallest detail of your brand.

09 - Gather data and master traffic analytics

Imagine getting a website made, and it's been functioning for about 6 months or so. Can you even fathom the amount of data that will be generated that can be studied, analysed to improve the messaging, the positioning, the marketing campaign of your business?

10 - Offer exclusive content that generates more traffic

Now that you have understood that every click to your website can be tracked and analysed, don’t you think it would be easy (and beneficial) for you to create products/ campaigns that will connect immediately with your target audience and wouldn’t that have an almost immediate impact on the sales of your business?

The final word

I hope you’re now convinced about the need necessity of a website for your business.

Do get one designed on an immediate basis and don’t forget to share the links of your websites in the comments.

If you feel you’re not technically sound, you don’t know how to get a website designed, you’re feeling lost in the world of website development, or if your business doesn’t even have a brand, a domain and you would like to consult with me for the same, feel free to reach out to me and let’s connect.

Your Thoughts!

If you’ve reached till this point of the post, I’m sure you must have some thoughts/ feelings/ opinions about what you’ve just read.

I’m done sharing what’s on my mind, and now is your turn to share your POV.

Tell me how you are processing the information that you’ve just read?

Do you agree with my thoughts?

Do you think I missed something important?

Do you disagree with something in particular?

Let’s continue this conversation (or ask your questions about the post) in the comments below.

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Prompt used to create the image for the note

P.S.: Image made on Meta AI using the prompt, “Imagine a business owner shaking hands with a new client and we can see a computer screen with the website of the business open in the frame”