Subscribers Want Transformation — Here’s How to Give It to Them
People follow you for who they can become, not just what you post.
This is the 354th consecutive post on MrEmogical Notes. If you’ve been following this series and are finding value from this blog/ newsletter, please consider sharing this post with one person who you feel needs to read this for their betterment.
Introduction
Why do people subscribe to a newsletter or follow someone on social media?
It’s not just about the content. It’s not just about the tips or updates.
People hit “follow” or “subscribe” because they see a version of themselves they want to become, and they believe your community can help them get there.
Identity is the real trigger
Every decision a human being makes is driven by one thing: The hope of improving their life in some way.
When someone chooses to follow you, they’re not just consuming content. They’re aligning with an identity shift they aspire to:
From beginner → to expert.
From struggling → to confident.
From average → to exceptional.
Your job as a creator, coach, or brand is not just to talk to who they are today, but to show them the future version of themselves they can become inside your community.
Show them the “new identity”
If you want people to join your community, here’s the key: Don’t only cater to their current state.
Paint a picture of their next level.
Ask yourself:
- Who does my audience want to become?
- What do they dream of achieving?
- What transformation do they desire?
Then make it clear how being part of your community will make that transformation easier and faster.
Fulfill the promise, every time
The fastest way to grow a loyal following? Deliver on the promise you made.
With every post, email, video, or update — make your audience feel:
- They’re moving closer to their goals.
- They’re becoming a better version of themselves.
- They’re not alone in the journey.
The more you consistently fulfill this transformation, the stronger your community bond becomes.
Food for thought
People don’t just follow you for content.
They follow you for who they can become by being in your world.
Show them the elevated identity they’re chasing. Prove that your community is the bridge. Keep fulfilling that promise with every piece of content.
Do this, and watch your community expand with every upload.
Follow me on Instagram for more business content
If you enjoy my content here on Substack, I suggest you extend your support by following me on Instagram.
While most of the content on that platform is all about entertainment; I post a lot of educational content about marketing, sales, and business/ professional growth on my Instagram profile.
Not to forget, all the stories that I post give you a glimpse behind the scenes, a sneak peek of what's cooking or what you can expect a few weeks/ months down the road, access to freebies, and a lot more.
Follow me on Instagram and drop me a DM telling me you came to my Insta profile through Substack. I promise you, that will make my day.
Your views?
If you’ve reached till this point of the post, I’m sure you must have some thoughts/ feelings/ opinions about what you’ve just read.
I’m done sharing what’s on my mind, and now is your turn to share your POV.
Tell me how you are processing the information that you’ve just read?
Do you agree with my thoughts?
Do you think I missed something important?
Do you disagree with something in particular?
Let’s continue this conversation (or ask your questions about the post) in the comments below.
Keep Going Keep Growing 🚀
Have I earned your share?
Thank you for reading the full post. Since you read this till the end, it’s safe to assume you found value in the content.
Please consider sharing this post with your audience on social media. You may end up helping someone who’s struggling in their career/ business because they don’t understand the importance of building their personal brand.
I’m sure if you think hard, you will easily come with a few names who you know must read this.
Share this with them, help them, and earn your blessings.
Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Create an image of a newsletter creator who is really happy to see the number of subscribers growing with every passing day”