The #1 Thing to Build Before Launching Any Business

The best marketing strategy is becoming the face of your business

May 02, 2025

This is the 243rd consecutive post on MrEmogical Notes. If you’ve been following this series and are finding value from this blog/ newsletter, please consider sharing this post with one person who you feel needs to read this for their betterment.

Image created using Meta AI. The prompt used to create the image is shared in the post

Don't Start a Business Until...

A business cannot survive without marketing, and today most new businesses don't have the capital to invest in large-scale advertising.

So what do you do when you’re stuck in this Catch-22?

You have a business idea…

But you can’t afford to promote it.

And without promotion, no one will buy.

The Only Way Out?

Build Your Personal Brand First.

Let’s say you want to launch an apparel brand.

You’re passionate about fashion, understand fabrics, and follow trends, that’s exactly where you start.

Share your knowledge. Share your style. Share your perspective.

Build an audience around your passion — even before your product is ready.

Why Does Personal Branding Work?

Because trust is the new currency. When people follow you for your ideas, your taste, and your personality, they’ll be more willing to buy from you — because they already trust you.

And here’s the bonus most people forget; while building your personal brand, you’re also:

01 - Creating valuable connections in your industry

02 - Growing a network of followers, collaborators, and supporters

03 - Attracting future vendors, partners, and distributors

This foundation can become your unfair advantage when it’s time to launch.

Don’t Make This Mistake

Don’t start a business and then wonder where the customers will come from. Start building your audience first, then build the business.

Your personal brand is your marketing engine, especially when you don’t have a budget.

Conclusion

I hope you’ve now understood the power, the necessity and the impact of building your personal brand. How would you rate your personal brand today? Do you have a loyal following? Do people in your industry know you? Do you have a loyal audience and your community? I can help you with all of these factors. “How?”, you wonder? Well, I’m also a consultant for growing businesses and content creators, and I offer 1:1 consulting with all the aforementioned aspects of business and content. Want to know how I can help you grow? Feel free to reach out to me and let’s connect.

Your Thoughts!

If you’ve reached till this point of the post, I’m sure you must have some thoughts/ feelings/ opinions about what you’ve just read.

I’m done sharing what’s on my mind, and now is your turn to share your POV.

Tell me how you are processing the information that you’ve just read?

Do you agree with my thoughts?

Do you think I missed something important?

Do you disagree with something in particular?

Let’s continue this conversation (or ask your questions about the post) in the comments below.

Have I earned your share?

Thank you for reading the full post. Since you read this till the end, it’s safe to assume you found value in the content.

Please consider sharing this post with your audience on social media. You may end up helping someone who’s struggling in their career/ business because they don’t understand the importance of building their personal brand.

I’m sure if you think hard, you will easily come with a few names who you know must read this.

Share this with them, help them and earn your blessings.

Join The ProfitClan

If you’d like to get notes like these on the subject of money mindset, the law of attraction, financial literacy, and a lot more, make sure you subscribe to The ProfitClan.

The ProfitClan is an email newsletter by Paycheck To Profit (founded by Manish Ahuja) where you’d access to daily exclusive newsletters, freebies, notifications of new podcasts episodes when they go live, access to The PROFIT Masterclass, and a lot more.

Prompt used to create the image for the note

P.S.: Image made on Meta AI using the prompt, “Imagine a content creator with a lot of followers on social media celebrating because they have just launched a new brand and the business has managed to get a lot of orders at the time of product launch, because the creator is really popular within the community.”