The 5 Secrets To Business Growth in a Competitive Market - Part 02 of 05
The secret weapon of any business that’s impossible to replicate? Always being there for your customer(s).
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Quick Recap
I was invited to a business networking event where I met a business owner who’s been in the business of sales of computers, laptops, technological peripherals and accessories to corporates and business clients for the last 25 years.
I had a conversation with him to know how he has managed to survive and grow his business among all the competition, rise of e-commerce, etc.
In this 5-part series, I’ll be sharing 5 principles he shared with me that has helped him grow his business.
This is the second part of a 5-part series. The link to the first part is shared below.
Introduction
While having this conversation with the business owner, he mentioned one statement which is one of the most powerful thumb rules of business. He said, “Your customer gives you the first order based on your luck/ marketing. But you will earn every subsequent order on the basis of your service delivered in the last order.”
Let’s focus on this principle in today’s note
The Second Principle: Your Service Speaks Louder Than Your Marketing
When was the last time you (re)visited a restaurant willingly, that didn’t live up to your expectations during your last visit?
Ever given business to an apparel brand product of which bled colour and spoiled your entire laundry years ago?
Humans like to do things that are predictable, safe and are a result of pleasant experiences.
The only way to earn repeat customers for your business is when your business provides standard, predictable and world class service to your clients in every transaction.
The business owner shared anecdotes of how he (and his team) worked for days without any weekend offs when they were supposed to install 5000 computers for a BPO in 2023; or how he once got into a situation with one of the biggest semiconductor brands of the world because a faulty batch of 50 semiconductors caused a major breakdown in one of the trading firms.
The business owner must have shared at least 20 anecdotes in my interaction with him that lasted around 90 minutes or so.
That’s a clear sign of a business where servicing the customer is not just lip service, but an integral part of the identity of the business.
How would you rate the service quality of your business?
Conclusion
Do you find it overwhelming to provide standard, predictable and world class service to your clients?
That’s probably because you don’t have the structure/ clarity your business/ team needs.
If your team is 5 people or less, I can help you design a process that will help you get structure and clarity customised to your business which you can implement. To consult with me 1:1 regarding this or any other aspect of your business, reach out to me and let’s connect.Your Thoughts!
If you’ve reached till this point of the post, I’m sure you must have some thoughts/ feelings/ opinions about what you’ve just read.
I’m done sharing what’s on my mind, and now is your turn to share your POV.
Tell me how you are processing the information that you’ve just read?
Do you agree with my thoughts?
Do you think I missed something important?
Do you disagree with something in particular?
Let’s continue this conversation (or ask your questions about the post) in the comments below.
Keep Going Keep Growing 🚀
Link to the first part of the series
The 5 Secrets to Business Growth in a Competitive Market - Part 01 of 05
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Share this with them, help them and earn your blessings.
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Imagine a business owner who sells computers, computer accessories and peripherals servicing a special request by a client in their office”