The Creator’s Shortcut to Wealth: Build IP, Not Just Content
From royalties to licensing, your brand can fuel endless opportunities
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Introduction
The most profitable aspect of content creation isn’t ads, brand deals, or even sponsorships. It’s intellectual property (IP).
Think about it
01 - An author’s book series can go far beyond royalties from book sales. It can open doors to merchandise, film adaptations, TV/web series rights, and more.
02 - A podcaster can earn from live shows, speaking opportunities, or even royalties if one of their episodes catches the attention of the right people in the right industry.
When you create intellectual property, you’re not just producing content. You’re building assets that can keep paying you for years.
And here’s the real secret: The popularity of your intellectual property is directly tied to your personal brand. The stronger your brand, the more attention, trust, and opportunities your creations attract.
So if I were you, I’d focus on two things starting today:
01 - Develop your personal brand so that people know who you are, what you stand for, and why they should listen to you.
02 - Build intellectual properties—books, podcasts, frameworks, courses, or shows, that can turn into long-term revenue streams.
That’s how creators move from hustling for views to building empires.
Got questions about how to start? Drop them in the comments below or reach out to me by email or DMs on Instagram.
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Create an image of a content creator who's raking in a lot of money because they have multiple intellectual properties created around their social media accounts”