The Most Important Thing About Business (and Life), I've Learned till Date
I took a lot of time to understand this point. I hope you don’t take half as long as me, which is why I knew I had to share this with you.
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Core principle of business (and life)
Running a profitable business is tough.
Running a profitable business as a single person company is tougher.
Running a profitable business as a single person company and while you’re managing (read: juggling) 2 content brands, after having invested a couple of years in learning multiple new skills is…. I guess you should tell me how I should describe the situation I am in.
The timeline of when I became a business owner and how I transitioned from someone who’s trying to learn how to run and manage is hazy at best.
That’s because after one point, life didn’t give me an option but to get into the arena of coaching, content creation, brand building, community nurturing, email marketing and more.
However, as we all start a new chapter of our life today, I wish to share one of the most important lessons that I’ve had from this journey.
PLEASE DO NOT WAIT TO START UNTIL ______________
If you know the direction of your end goal, start today.
Even if you have a faint idea of the direction of your end goal, just start.
For example, if you know you want to talk about health with women, just start creating content that caters to women and start sharing knowledge of health that you’re comfortable with at the moment.
Do not wait till you feel confident, feel ready, and until you feel you can now create a positive impact in the lives of your audience.
I speak from my experience.
All of those thoughts are excuses that your subconscious mind is giving you, to get you to stay in your comfort zone.
You will start to feel more confident only when you start creating and sharing content on social media.
Your content creation skills will improve over time, you will start to get discovered and the community will grow one follower/ subscriber at a time.
You will never feel ready. Because the concept of “feeling ready” is a myth. A better way to describe that situation is actually a hoax. I’ve been creating content for over 5 years now, and I still don’t feel entirely ready, because every day I get one new idea to refine my content, my words, my ideas a little better.
You will never be able to create/leave an impact on your target audience, unless you start talking to your audience, until your audience starts interacting with your posts, sends you feedback in comments and in your DMs and asks you specific questions.
Every journey starts with a first step.
Start today and the path will start to get clear with every step.
If you feel you’re absolutely lost or if you feel you need more clarity with your niche/ positioning/ your personal brand/ your content strategy and would like to consult with me for the same, feel free to reach out to me and let’s connect.Your Thoughts!
If you’ve reached till this point of the post, I’m sure you must have some thoughts/ feelings/ opinions about what you’ve just read.
I’m done sharing what’s on my mind, and now is your turn to share your POV.
Tell me how you are processing the information that you’ve just read?
Do you agree with my thoughts?
Do you think I missed something important?
Do you disagree with something in particular?
Let’s continue this conversation (or ask your questions about the post) in the comments below.
Keep Going Keep Growing 🚀
Have I earned your share?
Thank you for reading the full post. Since you read this till the end, it’s safe to assume you found value in the content.
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I’m sure if you think hard, you will easily come with a few names who you know must read this.
Share this with them, help them and earn your blessings.
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Imagine a business owner who is also a content creator sitting at their work desk, typing something on the keyboard, with a confident smile on their face”