This is the Most Profitable Way to Build Your Content Creation Brand
Disclaimer: It’s time consuming, it’s slow, but the long term benefits are unparalleled
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Introduction
The world of content creation has absolute clear demarcation of 2 categories.
Category 01: Creators who are always chasing brands/ businesses/ other creators for collaborations/ shout outs/ barters, etc.
Category 02: Creators who are dodging brands, saying no to opportunities, and have stopped negotiating because their prices are the final word and there is very little to no room for haggling, even if the biggest of the brands are involved.
Let’s talk about how you can go from being a category 01 creator to the category 02 content creator.
Build a bulletproof personal brand
The process to transition from category 01 to category 02 is rather simple.
Please mark my words, I said simple, and simple doesn’t mean easy.
The only simple thing you need to do to progress in your content creation journey is to stop bothering about collaborations, and focus only on sharpening your positioning and creating content (as per your positioning) that caters to your target audience.
Your positioning (answers to the questions “who are you creating your content for?”, “how are you different?”, and “why should your target audience bother to connect with your content?”) and your dedication towards building your core audience community is going to give you an edge that most content creators crave and what every brand looks for.
Focus on becoming the most loved creator for a very specific audience, and see how brands start lining up wanting to collaborate with you.
Don’t be the creator who chases brands. Instead, go become the creator that every brand would love to connect and associate with.
Conclusion
If you’re a content creator (aspiring and struggling creators included) and if you’re feeling under confident and/or overwhelmed with the process of content creation… You may (unknowingly) be stuck/ unclear on your niche/ positioning.
A profitable personal brand is only possible when your content creation path is crystal clear with a laser sharp funnel. If any/ most of these terms and ideas are gibberish to you; you really need to consider opting in for 1:1 consultations and understand these aspects of your content business better.
Disclaimer: I do offer 1:1 consultations. If you’d be interested to know more about the same, feel free to reach out to me and let’s connect.Your Thoughts!
If you’ve reached till this point of the post, I’m sure you must have some thoughts/ feelings/ opinions about what you’ve just read.
I’m done sharing what’s on my mind, and now is your turn to share your POV.
Tell me how you are processing the information that you’ve just read?
Do you agree with my thoughts?
Do you think I missed something important?
Do you disagree with something in particular?
Let’s continue this conversation (or ask your questions about the post) in the comments below.
Keep Going Keep Growing 🚀
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Imagine a content creator who has a team of 8-10 people working with them”