The Networking Advice Most People Get Wrong
The problem with transactional networking
Why strong relationships beat large networks every time
You’re constantly told to build your network.
More connections.
More handshakes.
More visibility.
But here’s a harder question.
How many of those connections actually know you?
Trust you?
Would pick up your call?
A network looks impressive.
A relationship creates impact.
You don’t need 100 people hoping something works out.
You need 10 people who genuinely respect your work.
Who understands your values.
Who trusts your intent.
When you build relationships without an agenda, something powerful happens.
People feel it.
They relax.
They remember you.
Let your work speak loudly.
Let your consistency build credibility.
And then flip the equation.
Instead of chasing rooms, become the person rooms want.
Build a personal brand so strong that people feel the need to connect with you.
Not because you asked.
But because you earned it.
You don’t need a large circle.
You need a strong one.
Would you rather have reach or real trust?