The Only (Simple) Cheat Code You Need To Get People To Buy
This will change the way you sell, for good
This is the 159th consecutive post on MrEmogical Notes. If you’ve been following this series and are finding value from this blog/ newsletter, please consider sharing this post with one person who you feel needs to read this for their betterment.
The most important factor to close a sale
Today’s note is going to be simple and short.
Why?
Because today’s note acts like a bullet.
It’s a simple point and the moment you understand the impact of it in your sales process, that’s the first aspect you’d start working on.
Let me ask you a simple question….
Would you do business with someone who you don’t like?
Today, the prospect has a virtually unlimited number of choices to buy from.
Irrespective of how good/ effective/ unique your product/ service is, there are multiple alternatives available for a discerning customer and it won’t take them too much time/ effort to find your competitors.
So, if you’re really serious about wanting to ace the aspect of sales in your life/ business, make sure you learn how to “become likeable”.
I know this may seem strange and you generally don’t find information like this in business books/ podcasts/ videos, but that’s the real gamechanger.
People won’t buy from you until they like you.
Even if they end up making a mistake the first time around, they will never buy any upsell unless they really like you.
Also, if people don’t like you, they won’t refer you to other people in their network.
So, while your offer, efficacy of your product is non-negotiable, what’s paramount is that you create an atmosphere wherein the customer feels comfortable even considering making a purchase decision around you.
How do you do that?
Become genuinely concerned about the pain of your prospects.
Understand their pain-point(s) of your target customer.
Create a solution that genuinely solves the challenge around the pain point.
Stop looking at every follower/ like/ comment on social media as just a number. They’re all humans on the other side of the screen.
Build a solid connection with your audience before you make them an offer.
This may seem too philosophical if you’re coming across this idea for the first time but give it a couple of years and you will see a massive shift in the market (irrespective of the industry you operate in).
All sales will soon be a relationship driven decision for the customer.
The market will continue to expect a great product with effective pricing and great reviews, but they will create a long-term connection only with brands that take the extra effort to communicate their story and every step of their journey with the end consumer/ market.
While being likeable is a minimum requirement, it’s not the only trait that you’re supposed to ace when it comes to mastering sales. If you need help with your branding, offer building, sales strategies or any other aspect of marketing for your business, feel free to reach out to me and let’s connect.Your Thoughts!
Considering you’ve reached till this point of the post, I’m sure you must have some thoughts/ feelings/ opinions about what you’ve just read.
I’m done sharing what’s on my mind, and now is your turn to share your POV.
Tell me how you are processing the information that you’ve just read?
Do you agree with my thoughts?
Do you think I missed something important?
Do you disagree with something in particular?
Let’s continue this conversation (or ask your questions about the post) in the comments below.
Keep Going Keep Growing 🚀
Have I earned your share?
Thank you for reading the full post. Since you read this till the end, it’s safe to assume you found value in the content.
Please consider sharing this post with your audience on social media. You may end up helping someone who’s struggling in their career/ business because they don’t understand the importance of building their personal brand.
I’m sure if you think hard, you will easily come with a few names who you know must read this.
Share this with them, help them and earn your blessings.
Join The ProfitClan
If you’d like to get notes like these on the subject of money mindset, the law of attraction, financial literacy, and a lot more, make sure you subscribe to The ProfitClan.
The ProfitClan is an email newsletter by Paycheck To Profit (founded by Manish Ahuja) where you’d access to daily exclusive newsletters, freebies, notifications of new podcasts episodes when they go live, access to The PROFIT Masterclass, and a lot more.
Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Imagine a salesperson at a seminar being surrounded by participants below the stage because they're mesmerised by the speaker”