The Roadmap to Profitable Products: Breaking Down $10, $100, $1000
Your roadmap from small offers to high-ticket sales
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Introduction
One of the most fundamental exercises you should go through as an aspiring business owner is this:
Design an offer where you can sell something profitably at three different price points: $10, $100, and $1000.
This simple framework will not only bring clarity to your business model but also give you a roadmap to scale your business idea into a profitable venture.
01 - The $10 product = information + quick wins
A $10 product is usually a digital product (like an ebook, guide, or checklist). Something that provides step-by-step information to solve a problem.
Delivered with limited to no personal support.
Purpose: This product builds trust, gives your customer a quick win, and lowers the barrier to entry.
02 - The $100 product = support + depth
A $100 product should build upon the $10 product with greater clarity and deeper insights.
Provide additional support. Usually, in a group format like group coaching, a workshop, or a live Q&A.
Help customers move from learning to implementing.
Purpose: Customers are now willing to pay more because they see value in your expertise and want guided support.
03 - The $1000 product = done-with-you or done-for-you
A $1000 product is where true transformation happens. It can be a done-with-you process where you and your team hand-hold the client.
A done-for-you service where you or your team executes the entire process.
A high-touch program where businesses save time and effort, and reduce the risk of costly mistakes.
Purpose: At this level, customers are not paying just for knowledge — they’re paying for speed, certainty, and execution.
Why this framework works
When you map out this $10-$100-$1000 roadmap, you gain instant clarity on:
- How are your products different from others in the market?
- How to position and market each offer effectively?
- What kind of content strategy do you need to attract the right customers?
- How to create a natural value ladder that builds trust and increases customer lifetime value?
Food for thought
Most business owners struggle because they don’t have a clear offer roadmap.
When you create a step-up journey for your customer, you’re not just selling products — you’re building a scalable business from a simple idea.
So, sit down with pen and paper today. Sketch your $10, $100, and $1000 products. You’ll be surprised at how much clarity this one exercise brings to your business.
And if you feel stuck or come up with questions in the process, feel free to drop them in the comments below or connect with me via email/ DMs on Instagram.
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Create an image of an entrepreneur focusing on creating an offer for a product in front of a whiteboard”