The Secret to Create Business Demand: This Simple Strategy
A simple cheat code that you can incorporate in any business almost immediately
This is the 166th consecutive post on MrEmogical Notes. If you’ve been following this series and are finding value from this blog/ newsletter, please consider sharing this post with one person who you feel needs to read this for their betterment.
Introduction
There’s a simple rule that I circle back to, often in life.
The rule is “energy flows where focus goes”
In simple words, this statement means that when you focus on something in particular, your subconscious mind will find a way to expand on that thought and lead to the natural progressive outcomes on that journey.
So, if you overthink about health, this will lead to a direct impact on your health (not in a nice way, because you’re overthinking).
Similarly, I’ve been thinking about finding a simple way to help my consulting clients stand out from the crowd and find a way to connect with their target audience.
In this pursuit, I managed to unlock a super effective cheat code that holds the capacity to have a compounding impact on any business and I’d like to share it with you in this note.
The most effective cheat code of any business
I came across a business that is getting a constant flow of new customers without having to spend a lot of money on marketing.
For your perspective, in a healthy business (depending on the industry) 15-20% of the total revenue of the business is considered normal to be spent on marketing of the business.
In this scenario, the marketing cost is merely 2% of the revenue.
Even the 2% is a mere formality because most of it is being offered as discounts to customers who either buy in bulk or if they keep ordering over and over.
I’m sure you’d like to know what cheat code has this business managed to unlock.
The chat code is a lot simpler than you think.
They have found a specific market and they are providing a new product in that market which is easily available in other markets, but not available in the market where they operate.
They’re offering products of international well established brands that haven’t launched in the country where this business owner resides and operates from.
The word of mouth of this business is so strong, that many customers pay for the products in advance and the business sources the products, and hands it over to customers a few weeks later. Yes, not a few hours/ days, but a few weeks.
The idea is simple. Find a gap in the market and find the most effective way to bridge that gap.
You’d be surprised how simple and effective business can be.
Not all businesses have to solve complex problems. Sometimes, solving a simple problem for a specific set of audience is enough for you to build a successful business (and life).
Conclusion
You reading this note till this point tells me you resonate with the idea that I’ve shared.
The next step of your journey is pretty clear.
Find your unique idea/ unique selling proposition and communicate it to your target audience over and over. That’s the only way for your audience to find you and connect with you/ your brand/ business.
If you’re a content creator or a digital business owner who’s struggling to find a unique angle for your business, I can help you. OR, if you’re someone who’d like to achieve more clarity and identify a clear USP for your business/ brand, I’d like you to know that I do1:1 consultations for business. To know more, feel free to reach out to me and let’s connect.Your Thoughts!
If you’ve reached till this point of the post, I’m sure you must have some thoughts/ feelings/ opinions about what you’ve just read.
I’m done sharing what’s on my mind, and now is your turn to share your POV.
Tell me how you are processing the information that you’ve just read?
Do you agree with my thoughts?
Do you think I missed something important?
Do you disagree with something in particular?
Let’s continue this conversation (or ask your questions about the post) in the comments below.
Keep Going Keep Growing 🚀
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Share this with them, help them and earn your blessings.
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Imagine a situation where a business owner opens a new store. The "new store" sign is visible and there's a lot of crowd that's trying to get into the store”