The Simple Reason Some Brands Live in Your Head Rent-Free
It’s not just about what you sell — it’s about who knows you.
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Quick test for you.
If I say — shoes, apparel, electronics... What’s the first brand that pops into your head for each?
If something instantly comes to mind, congratulations to those brands. They’re living rent-free in your mind.
And why does that happen?
- They’re consistently creating content.
- They’re everywhere you look.
- They show up with your favorite creators, celebs, and influencers.
The Simple Secret of Success
The success of your business or career isn’t about how great your product is. It isn’t about how flawless your service is. And it’s not about how fancy your website looks.
It’s about how many people in your target market know you exist.
Your revenues, profits, and growth are directly tied to one thing:
Awareness.
3 Questions You Need to Ask Yourself
01 - How many people in your total addressable market know what your brand stands for?
02 - How many of them know what problem you solve?
03 - How many can recall your brand when someone mentions your category?
If the number is low, your business will stay small. If the number’s growing, your business will grow with it.
Why do you think you could come up with examples of products about random product categories earlier?
Because they’ve occupied a place in your mind through:
- Relentless content
- Celebrity endorsements
- Word-of-mouth
- And being everywhere you look
Your job is to do the same.
How Can You Build Awareness For Your Brand?
Build awareness for your brand/ business through:
- Content that educates, entertains, or adds value
- Customer stories and case studies
- Results you consistently deliver
- Strategic collaborations and partnerships
The more people know about you, the more business you’ll attract.
It’s a simple formula most people forget.
That’s the real power of brand recall.
It’s not about running one big ad. It’s about showing up, again and again, in the places your audience hangs out.
Conclusion
Either this post has left you extremely motivated to build a lot of quality content and marketing campaigns for your business, or you’re feeling absolutely lost/ overwhelmed. If you’re experiencing the latter emotions, you need 1:1 consulting. As a matter of mere coincidence, I do offer consulting to new and growing businesses. Want to know more? Feel free to reach out to me and let’s connect.Your Thoughts!
If you’ve reached till this point of the post, I’m sure you must have some thoughts/ feelings/ opinions about what you’ve just read.
I’m done sharing what’s on my mind, and now is your turn to share your POV.
Tell me how you are processing the information that you’ve just read?
Do you agree with my thoughts?
Do you think I missed something important?
Do you disagree with something in particular?
Let’s continue this conversation (or ask your questions about the post) in the comments below.
Keep Going Keep Growing 🚀
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Imagine a business owner who creates a lot of content and does a lot of marketing for their business, products and services.”