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Introduction
Some founders build average businesses. A few, however, build extraordinary ones.
What makes them different? It’s not just strategy, funding, or connections.
The real difference is simple: they love their product so much, they can’t stop selling it.
The Mindset Shift: Selling vs. Helping
Most people think of selling as convincing someone to buy.
The best founders don’t see it that way. They don’t feel like they’re pushing a product. They feel like they’re helping people.
“You’re going to look great in these clothes. Let me show you.”
“You’ll be more productive with this software. Here’s how.”
“This book will make you smarter by the time you finish it.”
They believe, with full conviction, that their product or service improves lives. And that makes talking about it feel natural, even exciting.
Why Passion Matters in Sales
When you love what you’re building, two things happen:
01 - Confidence becomes contagious
People trust you because they can feel your belief.
02 - Sales stop being a chore
They become conversations about helping people.
That’s why the best founders don’t hesitate to talk to as many people as possible. To them, every conversation is an opportunity to improve someone’s life.
The Secret Ingredient: Conviction
Think about it—if you’re 100% convinced your product will:
- Make someone’s life better
- Save them time
- Increase their happiness or success
Then why wouldn’t you want to share it with the world?
That’s the difference. Ordinary founders sell out of necessity. The best founders sell out of love.
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Create an image of an entrepreneur who is interacting with a few people and showing a demonstrating their product to sell”