The Truth About Content Marketing No One Wants to Admit
Every post should feel like a one-on-one conversation with your ideal customer
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Introduction
There’s a myth doing the rounds!
Some say, “Just post more.”
Others say, “Only post if it’s perfect.”
The truth?
It’s not quantity vs quality.
It’s quantity meets quality.
What Does That Mean?
No, you don’t need expensive cameras.
No, you don’t need sound design and special effects.
But yes, every content piece you post needs to do one thing: Connect.
It has to:
01 - Solve a real problem your customer is facing
02 - Answer a burning question they’re already Googling
03 - Add actual value that makes them say, “I want more from this person.”
That’s it.
The Real Purpose of Content
Content isn’t for likes. It’s for discovery.
Every post is a new chance for someone in your ideal customer profile (ICP) to find you.
Done right, your content should:
01 - Introduce your brand
02 - Spark curiosity
03 - Build trust
04 - Lead people to click through your profile
05 - Push them to your landing page
06 - Make them consider doing business with you
If You’re Not Posting Daily, Here’s What’s Happening
You're not just staying still. You're falling behind.
Because someone out there — maybe 10 other businesses — are posting daily, and every post is earning them attention.
Every post is winning them trust. Every post is helping them sell.
You don’t need perfect content. You need purposeful content, and you need to publish it consistently.
Because the brand that shows up every day is the brand that wins.
Conclusion
Do you struggle as a business owner/ content creator to create and post content? Are you always confused about how to ideate, script, post and share content that gets people introduced to your brand and funnel? Well, I offer 1:1 consulting to businesses/ content creators who are looking to create a strong community of their ideal customer profiles through their content. Want to know more about this? Feel free to reach out to me and let’s connect.Your Thoughts!
If you’ve reached till this point of the post, I’m sure you must have some thoughts/ feelings/ opinions about what you’ve just read.
I’m done sharing what’s on my mind, and now is your turn to share your POV.
Tell me how you are processing the information that you’ve just read?
Do you agree with my thoughts?
Do you think I missed something important?
Do you disagree with something in particular?
Let’s continue this conversation (or ask your questions about the post) in the comments below.
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Imagine a business owner who is also a content creator who is completely irritated, trying to face the camera, feeling lost because they don't know what kind of content to create”