The Truth About Premium Pricing and Niche Markets
Your business potential lies in the size of the pain you solve
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Introduction
Your income will always reflect two things:
The size of the problem you're solving, and
The number of people you're solving it for.
That’s it. That’s the entire game.
No one builds a big business solving tiny problems
You can’t build an empire solving something minor for a small group, and if you are solving a problem for a small market, you have only one option:
Charge a premium.
But here's the kicker for a premium to work, the problem has to be deep, painful, and urgent.
If you’re solving a small or vague problem and charging a low margin?
You’re heading into a war zone — an uphill battle that’s going to drain you.
Let’s get real
Small problem + small market = tiny income
Big problem + small market = niche luxury business (rare and tough)
Small problem + big market = low margin, high volume (brutal competition)
Big problem + big market = recipe for explosive growth
That last combination is how you play the real game of business.
Here’s the big lesson
Most armies that tried to fight uphill battles lost.
Don’t do that in business.
If you’re going to work hard anyway, why not solve a big problem for a large group of people?
That’s where the real leverage is.
That’s where the money is.
That’s where you build something that actually lasts.
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Imagine a business owner and team working on solving a big problem for a large market”