This Is The 1 Ultimate Non-negotiable Responsibility of a Businessowner
Don't bother to get into the world of business if you refuse to learn this skill.
Most businesses that don't survive the first year of operations fail for one reason
(It's shocking how little people know about starting a business)
Starting a business is easy, but managing a business comes with its own set of peculiar challenges.
However, by the end of the next 2 minutes, you will know the one skill that will make your job of managing a business a lot easier.
Every entrepreneur has one unsaid duty that they absolutely have to fulfil in their business.
If you're a founder and if your main skill set is coding, your responsibilities are product development and sales.
If you're a restauranteur and if your main skill set is cooking, your responsibilities are food service and sales.
If you're a founder and if your main skill set is marketing/ content, your responsibilities are content/ digital marketing and sales.
If you're a founder and if your main skill set is team building, your responsibilities are team development/ building and sales.
If you're a founder and if your main skill set is raising capital from investors, your responsibilities are raising capital and sales.
Get the drift?
It's embarrassing when I meet a new business owner who has a lot of potential but they're clearly uncomfortable at sales.
What makes it even worse? If you ever come across a founder who refuses to understand the importance of learning the skill of selling.
When a business is new, the consumer will only be able to trust the business, when the seller is backing the product and answering the questions.
It's not just about confidence, it's also about communicating with conviction, selling the vision of the brand and the business and helping the prospect feel comfortable to trust a new and an unknown brand.
The rule of business is simple. It's a game of survival in two rounds.
The first round is survival of those who can sell
and the second round is survival of the fittest.
Do you agree with this thought process?
Keep Going Keep Growing 🚀
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Image made on Meta AI using the prompt, “Imagine an Indian entrepreneur in late 20s a trade show passionately selling their products to prospects visiting the stall”