This is The Most Crucial Element For Survival of Business That Most Entrepreneurs Are Ignoring
The Most Important Skill You're Neglecting (That's Killing Your Business/ Career)
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Introduction
A friend asked me, “Manish! What according to you is a simple litmus test to know if someone’s business/ career is going to last for a decade or more?”
I answered almost within a second after her question ended and my answer was (read: is), “I’d just check how much content is being created by the brand/ business owner. No content would mean that the business is about to perish in a decade or less.”
She gave me a confused and worried look and asked me, “But why?”
Let me share with you the answer I told her
Why bother creating content?
Business has never seen the situations that we are witnessing today.
Businesses today are not competing with other businesses.
Businesses today are competing with every other business in the world and they’re competing with every content creator on the planet.
Your target customer today is engrossed in watching short form content and is addicted to their phones.
Gone are the days when people would have the bandwidth to get bored and look outside the window while travelling from their homes to their office.
Today, if your customer has more than a minute of spare time, chances are that they’re going to utilise that time in watching short form content on their phone.
In such a scenario, chances are that 99% of your customers will not even discover or understand about the existence of your business/ brand unless you find a way to find them.
And, the most effective, simple, easy to implement way to reach your customer is by creating a lot of content and spreading it all across social media and finding ways to get in touch with your target customer so that you can build a strong connection with them.
Hence, if you don’t start creating content already, be prepared to find another source of income, because without discovering your content, chances of your customer discovering you/ your business are next to nil.
Conclusion
There is no use to complicate this, or rewrite whatever I’ve mentioned until now. Start creating content today. Get started right now.
Are you a business owner who’s constantly overwhelmed and confused thinking how to get into social media marketing for your brand/ business? Lost about how to build your personal brand from scratch and don’t know where to start? You can consult with me for the same, feel free to reach out to me and let’s connect.Your Thoughts!
If you’ve reached till this point of the post, I’m sure you must have some thoughts/ feelings/ opinions about what you’ve just read.
I’m done sharing what’s on my mind, and now is your turn to share your POV.
Tell me how you are processing the information that you’ve just read?
Do you agree with my thoughts?
Do you think I missed something important?
Do you disagree with something in particular?
Let’s continue this conversation (or ask your questions about the post) in the comments below.
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Imagine a sad entrepreneur who is almost in tears because they're shutting their business”