Why “Better Communication” Might Be Your Best Growth Strategy
Your customer isn’t confused. They’re just not convinced
This is the 341st consecutive post on MrEmogical Notes. If you’ve been following this series and are finding value from this blog/ newsletter, please consider sharing this post with one person who you feel needs to read this for their betterment.
Introduction
Most businesses aren’t losing sales due to poor products.
They’re losing because they’re not presenting the solution their customer is actually looking for.
Let’s break it down.
Your customer isn't looking for your product
Your customer isn’t waking up and saying:
“I want to buy an app, a course, or a consultancy package.”
They’re thinking:
“I need a faster way to get X done.”
“I need help to stop Y from happening.”
“I wish someone would just fix this for me.”
People don’t buy products. They buy solutions.
More specifically, they buy assurance.
The assurance that you understand their problem.
The assurance that your solution will actually work, and the assurance that it's worth their money, time, and energy.
Your offer should speak their language
Don’t sell what you do. Sell what happens after they work with you.
If your offer sounds like this:
“We have a 6-step framework for strategic growth optimization…”
You're already losing them.
Instead, it should sound like this:
“We help you double your leads in 30 days without running ads.”
Clear. Concrete. Results-driven. That’s what grabs attention.
People don't want to "consume content"
Let’s be honest. Nobody is excited to consume content.
They’re scrolling to solve a problem or to escape from one.
So your content needs to:
- Educate or entertain
- Answer specific questions
- Use simple language
- Deliver value fast
If you can solve micro-problems consistently through content, you become the go-to expert in their mind.
People don't buy systems. They buy peace of mind
Your product might be amazing. Your system might be flawless, but that’s not what sells.
What sells is:
- Reduced stress
- Lower costs
- Saved time
- Increased convenience
- Guaranteed outcomes
When your message focuses on outcomes, not mechanics, that’s when people start buying.
The fix
Don't change the product, change the packaging
Most businesses don’t need a new product.
They just need:
- A better way to frame the problem
- A sharper way to communicate the solution
- A clearer offer
Packaging elevates the product. Every time.
When your messaging speaks to the right pain, promises the right gain, and removes the confusion, your sales start to take care of themselves.
Food for thought
You're not selling less because of your product.
You're selling less because:
- You're not solving the exact problem your customer has.
- You're not communicating the solution in their language.
- You're not offering clarity, speed, or assurance.
Shift your lens from “what am I selling?” to “what are they buying?” and everything changes.
Follow me on Instagram for more business content
If you enjoy my content here on Substack, I suggest you extend your support by following me on Instagram.
While most of the content on that platform is all about entertainment; I post a lot of educational content about marketing, sales, and business/ professional growth on my Instagram profile.
Not to forget, all the stories that I post give you a glimpse behind the scenes, a sneak peek of what's cooking or what you can expect a few weeks/ months down the road, access to freebies, and a lot more.
Follow me on Instagram and drop me a DM telling me you came to my Insta profile through Substack. I promise you, that will make my day.
Your views?
If you’ve reached till this point of the post, I’m sure you must have some thoughts/ feelings/ opinions about what you’ve just read.
I’m done sharing what’s on my mind, and now is your turn to share your POV.
Tell me how you are processing the information that you’ve just read?
Do you agree with my thoughts?
Do you think I missed something important?
Do you disagree with something in particular?
Let’s continue this conversation (or ask your questions about the post) in the comments below.
Keep Going Keep Growing 🚀
Have I earned your share?
Thank you for reading the full post. Since you read this till the end, it’s safe to assume you found value in the content.
Please consider sharing this post with your audience on social media. You may end up helping someone who’s struggling in their career/ business because they don’t understand the importance of building their personal brand.
I’m sure if you think hard, you will easily come with a few names who you know must read this.
Share this with them, help them, and earn your blessings.
Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Create an image of someone who's winning an award of the best salesman of the year”