Why Connecting People is More Profitable Than Selling Products
How to turn local problems Into global opportunities
This is the 370th consecutive post on MrEmogical Notes. If you’ve been following this series and are finding value from this blog/ newsletter, please consider sharing this post with one person who you feel needs to read this for their betterment.
Introduction
Most people believe you need to invent something completely new to build a million-dollar brand. The truth is, you don’t.
Some of the biggest and most profitable businesses in the world didn’t invent new products.
They simply connected people to what they were already looking for.
Take a closer look at billion-dollar companies, and you’ll see a common pattern: they act as connectors.
Uber doesn’t own cars. They connect drivers to passengers.
Amazon doesn’t own most of the products it sells. They connect customers to sellers while charging fees for warehousing, payments, and transactions.
Airbnb doesn’t own a single property. They connect property owners to travelers worldwide.
These companies understood one thing: connection creates value.
Find the Gap in Your Market
The opportunity to build something similar exists in every city, every industry, every niche. All you need to do is find a gap in your local market and fill it.
- Look at problems people in your city face.
- Identify businesses or service providers who already exist but lack visibility.
- Create a platform that connects the two efficiently.
This doesn’t require owning assets, building inventory, or massive upfront costs. You’re simply building the bridge.
Scale Beyond Your City
Once you’ve proven the model in your city, replicate it in another. You’ll learn how different markets behave, how to adapt your system, and how to improve the experience.
When you’ve built a reliable process that works in multiple places, scaling becomes easier, and that’s when you’re ready to think bigger.
The World Is Your Oyster
Every billion-dollar brand started small. What separated them from the rest was their ability to:
01 - Identify a gap.
02 - Connect people effectively.
03 - Scale their solution across geographies.
You don’t need a radical invention. You need a system that connects people to what they already want, but more efficiently than before.
Do this, and you’re not just running a business, you’re building a brand that could be worth millions.
Follow me on Instagram for more business content
If you enjoy my content here on Substack, I suggest you extend your support by following me on Instagram.
While most of the content on that platform is all about entertainment; I post a lot of educational content about marketing, sales, and business/ professional growth on my Instagram profile.
Not to forget, all the stories that I post give you a glimpse behind the scenes, a sneak peek of what's cooking or what you can expect a few weeks/ months down the road, access to freebies, and a lot more.
Follow me on Instagram and drop me a DM telling me you came to my Insta profile through Substack. I promise you, that will make my day.
Your views?
If you’ve reached till this point of the post, I’m sure you must have some thoughts/ feelings/ opinions about what you’ve just read.
I’m done sharing what’s on my mind, and now is your turn to share your POV.
Tell me how you are processing the information that you’ve just read?
Do you agree with my thoughts?
Do you think I missed something important?
Do you disagree with something in particular?
Let’s continue this conversation (or ask your questions about the post) in the comments below.
Keep Going Keep Growing 🚀
Have I earned your share?
Thank you for reading the full post. Since you read this till the end, it’s safe to assume you found value in the content.
Please consider sharing this post with your audience on social media. You may end up helping someone who’s struggling in their career/ business because they don’t understand the importance of building their personal brand.
I’m sure if you think hard, you will easily come with a few names who you know must read this.
Share this with them, help them, and earn your blessings.
Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Create an image of an entrepreneur in the making in front of a whiteboard trying to copy the business model of successful brand in their business”
Great Knowledge Manish