Why Doing Less Could Make You More Successful in the AI Era
In a noisy world, extreme focus is the only way to stand out
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Introduction
We’re entering a new world shaped by artificial intelligence, automation, and digitalisation.
Success in this world won’t be defined by how much work you do, but rather by how little you do and how specific your skill set is.
In the future, specialisation, super-specialisation, and even “super-duper” specialisation will become the ultimate edge.
The power of extreme focus
Instead of juggling multiple skills, the winners will be those who dedicate themselves to solving one highly specific problem.
Imagine building your entire career around a single niche problem and doing it better than anyone else in the world.
AI and automation make it possible to scale this, serving clients or businesses globally without being limited by geography.
Why uniqueness matters more than ever
Here’s the hard truth:
- If your service or product is not unique, someone else will replicate it.
- If your work is generic, AI will automate it.
- If your skills are too broad, you’ll get lost in the noise.
That’s why finding your unique service or offering is critical.
When your target customer faces a problem, the goal is for you, your product, or your brand to be the first and only solution they think of.
One year of clarity = a lifetime of payoff
Even if it takes you an entire year to figure out what that unique service is, the investment is worth it.
That one year of exploration and focus could set you up for decades of relevance, growth, and opportunity.
Food for thought
The future belongs to the specialists, not the generalists.
Do less, but do it so specifically, so uniquely, and so effectively that your customers can’t imagine solving their problem without you.
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Create a realistic looking image with bright styling wherein an entrepreneur is focused on providing just one super specific skill and has a long waitlist of interested clients. --stylize 210”