Why Done Is Better Than Perfect for Content Creators

Why quantity beats quality (at least in the beginning)

Jun 19, 2025

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Image created using Meta AI. The prompt used to create the image is shared in the post

Introduction

If you're starting out as a content creator, there's one question that will pop up early and quite often:

“How much content should I create?”

Here’s the honest answer:

It may not feel nice. But it’s the truth you need to hear.

Content platforms love one thing: more content

Every social media platform is designed around time spent by users.

And what keeps users hooked? Content. Lots of it.

So, naturally, platforms reward creators who publish frequently.

That’s why your first focus should be quantity.

But what about quality?

There’s a valid argument here.

What if your content is extremely high-quality?

- It’s shot on multiple cameras

- It’s well-scripted and tightly edited

- The production value is premium

If that’s your style and you have the team and budget to support it, you can post less frequently and still grow.

Because your content becomes a digital asset that people respect and share.

Your audience stays loyal for the richness and polish you bring.

But, here’s the reality for new creators:

- When you're just starting out, two things happen:

- You’re figuring out your niche

- You're yet to find your audience

At this stage, investing heavily in production can:

- Drain your time and money

- Slow down your output

- Delay your learning curve

So instead of overproducing, focus on solving problems, answering questions, and providing value through raw, useful content.

That’s the real quality that matters, not your lighting setup.

Golden rule for new creators

High-quality content is always more important than high-quality production. So, when you start out:

- Prioritize quantity

- Maintain clarity and value in every post

- Upgrade production quality as you grow

Food for thought

Don’t obsess over the “perfect” post.

At the start, your job is to:

- Show up every day

- Publish value-based content

- Learn what works

- Get discovered

Remember, the platform loves momentum, and your audience will follow consistency + clarity, long before they care about cinematic visuals.

Follow me on Instagram for more business content

If you enjoy my content here on Substack, I suggest you extend your support by following me on Instagram.

While most of the content on that platform is all about entertainment; I post a lot of educational content about marketing, sales, and business/ professional growth on my Instagram profile.

Not to forget, all the stories that I post give you a glimpse behind the scenes, a sneak peek of what's cooking or what you can expect a few weeks/ months down the road, access to freebies, and a lot more.

Follow me on Instagram and drop me a DM telling me you came to my Insta profile through Substack. I promise you, that will make my day.

Your views?

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Tell me how you are processing the information that you’ve just read?

Do you agree with my thoughts?

Do you think I missed something important?

Do you disagree with something in particular?

Let’s continue this conversation (or ask your questions about the post) in the comments below.

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Prompt used to create the image for the note

P.S.: Image made on Meta AI using the prompt, “Imagine a content creator who is extremely stressed looking at the analytics of their content and feeling overwhelmed because the cost of producing content is mounting up”