Why Most CEOs Waste Time in the Wrong Meetings
CEOs who scale know exactly where their attention belongs
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Introduction
A CEO’s time is the most expensive real estate in the company. Yet, many CEOs unknowingly waste hours in meetings that don’t move the business forward.
Here’s the truth: If you’re sitting in a room debating font sizes or arguing about which shade of blue looks better on the website, you’re not being a CEO.
You’re being a bottleneck.
The role of a CEO isn’t to manage every detail. It’s to set the direction, create momentum, and make the calls no one else can make. And that starts with knowing which meetings truly deserve your time.
01 - Meetings to set the vision
As the CEO, your primary role is to define the future.
- Share the “why” behind what you’re building.
- Align your team on the long-term strategy.
- Make sure every decision ties back to the bigger mission.
If you’re not constantly setting the vision, you risk the company drifting off course.
02 - Meetings to close deals
A CEO’s presence can tip the scales in negotiations.
- Strategic partnerships.
- High-ticket clients.
- Investor discussions.
Your role isn’t to attend every sales call but to step in where your presence is the difference between a “maybe” and a “yes.”
03 - Meetings to remove roadblocks
Sometimes, your team will hit walls they can’t move on their own. That’s when you step in.
- Cutting through bureaucracy.
- Unlocking resources.
- Making high-stakes calls quickly.
Removing roadblocks frees your team to execute without losing momentum.
EVERYTHING else? Delegate
Your time as CEO should not be spent in operational debates. You don’t need to be in every room. In fact, you shouldn’t be.
Every hour wasted on the wrong meeting is an hour not spent steering the company toward its next opportunity.
The truth is, it’s not about having more hours. It’s about putting your hours where they matter most.
Food for thought
A CEO’s job isn’t to do more. It’s to focus only on the meetings that create clarity, momentum, and growth. Vision, deals, and roadblocks. That’s it.
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