This is the 390th consecutive post on MrEmogical Notes. If you’ve been following this series and are finding value from this blog/ newsletter, please consider sharing this post with one person who you feel needs to read this for their betterment.
Introduction
In 1927, Walt Disney created a character called “Oswald, the lucky rabbit” for a studio in the United States. Within a year, he lost all rights to use or profit from Oswald.
That loss could have ended his career.
But instead, Disney uncovered a truth that would shape not just his legacy, but the entire entertainment industry.
He realized the real wealth wasn’t in working for someone else’s vision—it was in owning the rights to intellectual property (IP).
So in 1928, Disney went independent and created a character the world would never forget: Mickey Mouse. The rest, as they say, is history.
The lesson from Disney’s playbook
The strategy Disney unlocked almost 100 years ago is still relevant today.
If you want to build lasting wealth, don’t just create; own what you create.
Whether you’re a:
- Author (books that become films, merchandise, or series)
- Podcaster (episodes that turn into live shows or licensing deals)
- Creator (digital courses, brands, or viral content that lives beyond you)
…your intellectual property could become your gold mine.
Everyone is creative
You might be thinking: “But I’m not creative.”
The truth? Every human is creative in their own right.
If you feel stuck, it’s not a lack of creativity; it’s a mindset block.
Often, creativity gets unlocked when you connect with the right people:
- A supportive friend
- A mentor
- A teacher
- Or even a coach
Sometimes, all it takes is the right environment to help you see the brilliance that’s already inside you.
Final Word
Disney’s story teaches us that the path to wealth isn’t just about working hard. It’s about owning your creations.
So, ask yourself: What intellectual property can I start building today?
Because you never know which one could become your very own Mickey Mouse.
Follow me on Instagram for more business content
If you enjoy my content here on Substack, I suggest you extend your support by following me on Instagram.
While most of the content on that platform is all about entertainment; I post a lot of educational content about marketing, sales, and business/ professional growth on my Instagram profile.
Not to forget, all the stories that I post give you a glimpse behind the scenes, a sneak peek of what’s cooking or what you can expect a few weeks/ months down the road, access to freebies, and a lot more.
Follow me on Instagram and drop me a DM telling me you came to my Insta profile through Substack. I promise you, that will make my day.
Your views?
If you’ve reached till this point of the post, I’m sure you must have some thoughts/ feelings/ opinions about what you’ve just read.
I’m done sharing what’s on my mind, and now is your turn to share your POV.
Tell me how you are processing the information that you’ve just read?
Do you agree with my thoughts?
Do you think I missed something important?
Do you disagree with something in particular?
Let’s continue this conversation (or ask your questions about the post) in the comments below.
Keep Going Keep Growing 🚀
Have I earned your share?
Thank you for reading the full post. Since you read this till the end, it’s safe to assume you found value in the content.
Please consider sharing this post with your audience on social media. You may end up helping someone who’s struggling in their career/ business because they don’t understand the importance of building their personal brand.
I’m sure if you think hard, you will easily come with a few names who you know must read this.
Share this with them, help them, and earn your blessings.
Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Create an image of an artist working in front of a large monitor/ canvas creating a character with a large smile on their face because they can envision the humungous scope of growth that owning the intellectual property of this character brings”