Why Your Unique Perspective In Business Matters More Than Skill
The sharpest founders aren’t the most skilled. They’re the most observant
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Introduction
Most entrepreneurs obsess over skills.
They take courses, learn frameworks, and try to sharpen technical abilities.
But in reality, skills, no matter how advanced, can be learned, copied, or outsourced.
What cannot be easily replicated is your unique perspective in business: how you see a problem, how you interpret a customer’s deep needs, how you imagine a better solution, and how you connect ideas that others overlook.
A unique perspective in business gives you an advantage that no skill can match.
It helps you spot opportunities hidden in plain sight. It guides innovation, and it becomes the foundation of a brand no competitor can clone.
Skills help you execute. Perspective helps you differentiate, and in crowded markets, it’s differentiation. Not talent, that wins.
Why perspective is more valuable than skill
01 - Skills are abundant. Perspectives are rare
Anyone can hire someone skilled at coding, design, strategy, or marketing, but no one can hire your worldview or insight.
A unique perspective in business is shaped by experience, observation, curiosity, pattern recognition, and intuition.
This is what gives rise to novel strategies and category-defining ideas.
02 - Skills create competence. Perspectives create innovation
Competence gets you “good enough.” Perspective helps you create something entirely new.
Most successful companies weren’t built on superior skills. They were built on a superior interpretation of what the market truly needed.
03 - Skills can be matched. Perspective builds a moat
A competitor can match your product. They cannot match the way you think, the way you design products, or the unique angle from which you solve problems.
Your perspective becomes your business’s internal compass and external brand identity.
04 - Perspective helps you see invisible opportunities
Markets evolve. Customer needs change. Trends come and go, but the entrepreneurs with a distinct perspective see shifts before they happen.
They navigate uncertainty with clarity because they understand the deeper motivations driving their customers. This becomes a long-term competitive edge.
Nykaa: When perspective creates market leadership
Nykaa didn’t win because they possessed a rare technical skill.
They weren’t the only ones capable of building an e-commerce store.
They weren’t the only ones selling beauty products.
They weren’t even the first to launch an online marketplace.
What set them apart was their unique perspective on business.
Nykaa’s unique perspective: Beauty is not a transaction. It’s guidance
When everyone else in India saw beauty retail as: “Sell products, offer discounts, list more SKUs,”
Nykaa saw something deeper:
Indian beauty consumers don’t want a store.
- They want a guide.
- They want curation, not endless choice.
- They want education, not just discounts.
- They want trust, because beauty is personal.
Nykaa understood that in India:
- Skin tones vary widely.
- Shade matching is difficult.
- Product quality is inconsistent.
- International brands are hard to find.
- Customers lack reliable advice.
Nykaa answered every one of these needs through a single perspective:
Curation and education matter more than pure retail.
How Nykaa executed their perspective
Instead of building a traditional marketplace, they built:
- Content hubs teaching makeup and skincare
- Tutorials, influencers, reviews, shade guides
- Product testing teams
- Carefully curated collections
- Domestic + hard-to-find international brands
- Expert positioning over discount positioning
Nykaa didn’t sell products. They sold trust. This perspective shifted the entire category.
It created a foundation for long-term consumer loyalty—before loyalty was even a metric in Indian e-commerce.
Why does this perspective beat skill
The skill of setting up an online store is common. Anyone can replicate the UI, pricing, or product selection.
But Nykaa’s problem-solving insight, that Indian consumers needed guidance, not just access, was rare.
And that perspective became the engine that propelled them to market leadership.
This is the power of a unique perspective in business. It’s not harder to gain. It’s just harder for others to copy.
How to develop your own unique perspective
Here are three steps entrepreneurs can use:
01 - Obsess over your customer’s deeper struggle
Not the superficial problem. Not the stated complaint.
Look for the emotional frustration behind the need.
Nykaa did not see: “People want makeup.”
They saw: “People want confidence through the right guidance.”
That is perspective.
02 - Ask: “What is everyone ignoring?”
Markets are full of blind spots. Customers are full of unmet desires.
Great perspective emerges from seeing what competitors dismiss as “not important.”
03 - Connect insights from different worlds
Often, innovation happens when you combine ideas from different industries.
- Amazon mixed retail with logistics.
- Airbnb mixed hospitality with community.
- Nykaa mixed beauty with education.
Your unique perspective is often a hybrid of the things you’ve lived, observed, or cared about.
Food for thought
A unique perspective in business beats unique skill because it shapes what you build, how you build it, how customers experience it, and why they choose you over others.
Nykaa didn’t succeed because they were technically superior.
They succeeded because they were perceptually superior.
You don’t need more skills. You need a sharper way of seeing.
Because in business, what you notice often matters more than what you know.
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P.S.: Image made on Meta AI using the prompt, “Create an image of a shopper at a laptop applying a “mystery discount code” at checkout, with curiosity and anticipation on their face. Use warm lighting, clean e-commerce visuals, and a horizontal 16:9 layout with negative space for title overlay. No text, logos, or watermarks. --stylize 210”