You’re Not Losing to Better Products—You’re Losing to Faster Ones
Business growth starts when the product reaches the market
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Introduction
If you’ve been waiting for the perfect product before launching, you’re already late.
In business, more companies die because they move too slowly — not because their product wasn’t good enough.
Let that sink in.
A decent product is good enough to start
You don’t need a revolutionary product to begin.
You just need a decent one that solves a real problem.
Once your product is in the market, your customers become your best advisors.
Their feedback will help you tweak, refine, and evolve it over time.
The hidden cost of waiting
When you keep refining and overbuilding:
- You lose precious time
- You burn unnecessary resources
- You stretch your finances thin, and worst of all
- You miss the market timing
By the time you launch, your budget is drained, expectations are sky-high, and your margin for error is close to zero.
Gentle reminder
No great product was ever perfect in version one
Think about it.
Apple’s first iPhone had no App Store.
Instagram started as a whiskey-sharing app.
Amazon sold only books.
Every winning product became great through iterations — not perfection at launch.
The real growth starts after you launch
Once you go live:
- You get real user feedback
- You understand what works and what doesn’t
- You validate your assumptions, and most importantly
- You build momentum
Execution builds momentum. Momentum builds business.
Food for thought
If you’re sitting on a product idea or business concept, ask yourself:
"Is it good enough to solve someone's problem today?"
If yes — launch.
Get it out. Start small. Start fast.
Perfection can come later. Progress needs to come now.
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Do you agree with my thoughts?
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Let’s continue this conversation (or ask your questions about the post) in the comments below.
Keep Going Keep Growing 🚀
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Imagine a business owner and the entire team that's happy working on v2 launch of an already successful product”