The 1 Big Mistake That Brands and Creators are Making on Social Media

Fix the mistake that’s leading to drop in interactions and reach of your content

Becoming a content creator is easy. Becoming a content creator who is loved... Now that takes effort.

(Let's decode what most content creators are doing wrong)

Even before I start elaborating on my idea, I want you to think about three creators who's work you follow and sincerely appreciate.

I hope you have names of these creators ready in your subconscious mind.

Now, think about the answer to these questions:
1. Do all three of these content creators create content on consistently and they stick true to their core character?

Core character = they don't start creating dance videos, if that's not their original content style, just to get followers.

2. Every time you see/ read their content; you feel the same/ similar feeling all the time. Depending on their niche, their content would always educate/ entertain/ astonish you in a similar manner every time.

Do you agree to both these questions?

Now consider your content.

1. Are you consistent with how often you post your content, and do you never sway away from your core character, hoping to gain more followers?

2. Are you creating content with the intention and mindfulness to provide similar value and experience to your audience all the time?

Content creation is a skill and a lot of hard work, but it will fetch you rewards only when you create content that provides predictable value to your target audience consistently with every post.

Focus on building a community, take feedback, comments very seriously.

Take time and study the analytics to understand the data/ feedback that behaviour of your audience gives you, beyond likes/ comments/ shares.

The job of a creator is to build and nurture the community before they create content.

Think about this and let me know if you agree to this thought process, if you have any questions, or if you disagree.

Keep Going Keep Growing 🚀

Thank you for reading the full post. Since you read this till the end, it’s safe to assume you found value in the content.

Please consider sharing this post with your audience on social media. You may end up helping someone who’s struggling in their career/ business because they don’t understand the importance of building their personal brand.

I’m sure if you think hard, you will easily come with a few names who you know must read this.

Share this with them, help them and earn your blessings.

P.S.: Image made on Meta AI using the prompt, “Imagine a content creator from India who is worried because they are losing hundreds and thousands of followers every day and the reach of their content is very low”

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