Get Access to the Superweapon of All Successful Businesses
What’s the biggest strength of all successful businesses and what can you learn from it?
Have you ever wondered how large companies generate revenues of billions of dollars every year?
Most small and medium sized businesses are always trying to catch up with their leads and prospects and here are these brands selling electronics, cellular services, coffee, cars and they manage to generate sales that are just almost impossible to fathom.
What do you think is their secret?
What do you think gives these businesses an edge over other businesses?
You’d be shocked to know the real answer.
It’s so fundamental, once you’re exposed to the idea that I’m going to share with you, you will look at every business in a different light.
However, I also want you to understand something.
What I’m going to share with you, is easily replicable in your business/ career.
So, once you read the post, I’d like you to sit with yourself, introspect and understand how you can implement this idea in your business/ career.
The only superweapon of businesses is that they control the narrative of their market through conversations.
Let me explain this to you with an example.
What’s the first brand that comes to your mind when I say shoes?
What’s the first brand that comes to your mind when I say books?
What’s the first brand that comes to your mind when I say cellphones?
What’s the first brand that comes to your mind when I say chocolates?
Did you observe what just happened?
The moment you read the questions, a brand/ product popped up in your subconscious mind.
What does that mean?
The brand/ products that popped up are the brands that are living in your mind rent-free.
This is one of the reasons why brands and businesses invest so much money in marketing and advertising.
They want their brands to create a space in your subconscious mind.
Do you know what’s the biggest cargo company in the shipping world?
Do you know which company makes the best cinema cameras that are used to shoot the movies that you love watching?
Do you know which brand of vernier caliper to use?
I’m not surprised if you didn’t get any answers for those questions.
In fact, I’d be shocked if you knew the brands of any of those products (if you’re not from the industry that uses them).
It’s not like cargo companies, cinema grade cameras, and vernier calipers are not billion dollars a year business. They are all big categories, but those brands are not as popular, and maybe they market only to their target market.
More marketing leads to a higher number of informed people within the industry (also referred to as warm/ hot leads in sales parlance).
Higher the number of warm/ hot leads, higher would be the number of sales meetings/ sales calls or “conversations”.
Higher number of sales calls will result in higher sales.
Hence, every piece of content is being created to generate more conversations.
Conversation between the brand and the market.
Conversations within the market about the brand/ business.
Conversations from the market with the brand/ business.
Because eventually, conversations lead to (sales) conversions.
Now, let’s realign this learning to your life/ business.
What percent of your target audience knows about your business/ brand?
What’s the total size of your newsletter list?
How often are you creating content/ marketing your product/ services?
Your marketing content is the best, the most effective and the easiest way to build your personal/ business brand.
Social media marketing has truly revolutionized the opportunity for every business.
Just get clarity on your target audience and start building content that helps, educates and informs your audience about the updates, options and possibilities of growth in your industry.
Solve their challenges, guide them, and build your brand, one post at a time.
Why do you think I invest my energy in building 2 daily newsletters?
Of course I want to help you with the knowledge that I share, but I’m also displaying my consistency and showing you the impact of building my business and my personal brand, one post, one note, and one subscriber at a time.
Thank you for reading the post till the end.
Do you agree to this thought process?
Do you now understand the real impact of all the money that brands invest in marketing and advertising.
Are you convinced to generate more content for your business from today and create more conversation opportunities?
Let’s continue this conversation (or ask your questions about the post) in the comments below.
Keep Going Keep Growing 🚀
Thank you for reading the full post. Since you read this till the end, it’s safe to assume you found value in the content.
Please consider sharing this post with your audience on social media. You may end up helping someone who’s struggling in their career/ business because they don’t understand the importance of building their personal brand.
I’m sure if you think hard, you will easily come with a few names who you know must read this.
Share this with them, help them and earn your blessings.
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Prompt used to create the image for the note
P.S.: Image made on Meta AI using the prompt, “Imagine a huge office space with all the people sitting on their cubicles and everyone is on a phone call”